Technology Comes To The Aid Of Luxury Fashion Brands

Technology has been evolving every minute and has affected every aspect of life. All things considered, and on a positive note, it keeps on changing and advance for the improvement of humankind. It might be said, innovation has formed life into a fine equilibrium of accommodation and creation. The outcome is that we currently can finish day-to-day errands all the more quickly and with substantially less exertion.

Certain fashion houses such as Chanel and Balmain have been very receptive to evolving technology. Various brands have spent millions in blending shopping with technology to enhance the lavish shopping experience.

One of the most important elements from a marketing standpoint for luxury brands is brand awareness. It allows the brand to speak to a customer for whom the rules of luxury are defined by the sufficiency of technology. Luxury French fashion houses such as Celine are turning to technological advancements in the fashion arena. In short, lending a boost to the value of the product while simultaneously attracting those with purchasing power.

Luxury Travel

Recently, there has been a great uplift in the tourism industry. People want to experience luxurious travel experiences first hand with the finest modified luggage and travel gear by their favourite brands.

Post COVID-19, one of the other things most important to people is safety. To tackle the problem of security on the road, important works with car manufacturers, telecom companies, government officials and the jet-set fashion traveller to improve road safety for all. The brand announced its aim to save over 1 million lived over the next decade by protecting vulnerable road users (pedestrians, bicyclists, motorcyclists, etc.). Louis Vuitton has understood the needs and requirements of the modified traveller. Consumers are looking for lightweight, durable and tech-savvy luxury which is also sustainable.

With the help of technology, road users are better assured of their security. Technology has indeed been making life easier and enriching the luxury lifestyle. Online shopping allows customers to purchase their choice products at the convenience of their own home.

Luxury living has become easily associated with staying trendy. No one wants to be left behind and that’s what makes people spend on the latest luxury fashion apparel and accessories.

People consider non-luxury goods to be of lower quality simply because these offerings are classified as non-luxury. Consumers have started thinking that higher priced goods will be better in quality and style as well. Through technology, luxury brands can showcase their wide range of products to a large consumer base and hence increase their brand awareness. The prestige and (sense of) class that comes with owning a piece of luxury is all part of luxury living experience.

The Game-Changer

Initially, luxury fashion and accessories were not readily available to the people. Consumers would have to visit the store of a particular brand and look at their products to buy them. This definitely added to the whole luxury experience but the results in terms of income to luxury brands is incomparable to what it is today. This is all because of the advancements that e-commerce has made.

Brands such as Gucci and Louis Vuitton have understood the importance of engaging with affluent consumers. To achieve this, brands have taken to social media to gain their brand awareness, massive publicity, widespread acceptance, achieve brand loyalty and most importantly reach the millennials and generation Z.

Ralph Lauren made use of the bitmoji feature on Snapchat to show their luxury Menswear brand, Ralph Lauren. This was done to attract millennials and generation Z buyers. Millennials and the generation following them have started purchasing luxury wear, making it a wise move for brands to focus their marketing efforts on them.

Technology to the Rescue

Luxury living without entertainment is incomplete. Entertainment lies at the heart of luxury, whether it is through luxury travelling or shopping. Cirque du Soleil, a Montreal-based made headlines in June when the entertainment group filed for bankruptcy protection and began a search for new investments in the global business.

With the help of technology, entertainment companies can stay independent of physical meetings to reach their target market and stay in business. This is one of the many way’s technology is making luxury living gain much-needed traction.

Through AI, brands can also predict the buying habits of consumers. This helps them in understanding what to focus on, what line of product, and also offer it to the consumer at the right time. Due to technology, luxury fashion houses such as Gucci have access to the right SEO tools and can reach the right audience at the right time.  As technology continues to advance, the growth and sustainability of luxury brands are further enhanced.