Technology integrates into the world of Jewelery

Technology has changed the universe of garments and likewise it is creating a spot for itself in the universe of jewelry.

Appealing wearable devices are becoming more fashionable as world is getting more and more technology driven. Technology has already transformed the world of garments and not it is on the verge of claiming a bright spot in the jewelry sector too. In this generation where millennials are appreciating the advancement of technology in every aspect of life, luxury brands are trying to be more innovation driven, they believe that style can go hand in hand with innovation.

When a millennial, Akanksha Pandey, Junior Fashion Editor of verve was asked about her take on future innovation in Jewelry sector, she said, “Imagine taking a call from your bracelet, a small example of what the future holds.” The answer to this is that the concept of having a phone bracelet is still far away but yes with a bauble on wrist a lot can be done, this technology has been already created by Intel 6 years back in 2014.

In the year 2014, Intel launched their smart bracelet with high technological features. The bracelet was named as MICA, which can be expanded to ‘My Intelligent Communication Accessory). It featured an 18-carat gold finishing and its sapphire glass screen displayed Google, Facebook, and Instagram notifications.

It was a great revolution towards technology compatible jewelry, but it could not achieve much success back then.

In 2016 the trend of bejeweled headphones started gaining momentum in 2016 when Pop Singer Rihanna posted a photo of herself in her social media handle wearing a crown designed embellished headset by Dolce & Gabbana x Frends. It was reported that the gadget sold out just within 24 hours from when it got viral.

Beats by Dre, a mainstream earphone brand likewise began offering bling accessories. Their precious crystal-encrusted headsets have been a success among female buyers. They additionally explored different avenues regarding 24-carat-gold completion plan for male consumers.

Since the year 2019, the trend for wireless earphones started gaining momentum. Apple has sold over 60 million Air Pods last year. Now a new trend is starting to develop in bejeweled gadget segment, where Air Pods are being doubled up as earrings. Bia Tambelli, a Brazil-based jewelry designer designed a new product for Apple in their wireless headphone segment and it is known as ‘B-tech charms’. It is jewelry item made with precious stones and these can easily fit over an Air Pod and this will add a sparkle to the wearer’s ears.

The wearables market is ascending strongly since the last few years. As per the statistics provided by International Data Corporation, basic wearable tech ruled the market with a 96.2 % share, up 177% year over year in 2019, while keen wearables ascended by 49.5%.

American jewelry company named Lagos manufactures jewelry bracelets just compatible for Apple watches. The bracelet is made of 18 carat gold, silver and diamond and it can be worn by both male and female. Their market is driven only by sale of Apple watches.

Other than tech companies, several luxury lifestyles brands such as Tony Burch and Michael Kors also dived into the tech driven jewelry market. Tony Burch recently transformed the fitness tracker of Fitbit into a jewelry time peace, while Michael Kors launched their own ‘mother of pearl’ made bracelet with a fitness tracker.