The Fiat 500e Giorgio Armani - When Luxury Takes the Wheel

Unveiled at the 2024 Los Angeles Auto Show, the 2025 Fiat 500e Giorgio Armani Collector’s Edition sets a new benchmark for sustainable luxury. This collaboration between Italian design powerhouse Giorgio Armani and FIAT merges haute couture sophistication with cutting-edge electric vehicle technology, creating a vehicle that’s both a masterpiece and a statement.

Crafted in Turin, Styled by Armani

Every inch of the 500e Giorgio Armani Collector’s Edition radiates Italian craftsmanship. Produced in FIAT’s iconic Mirafiori plant in Turin, the car’s bespoke design features exclusive wheels bearing the Giorgio Armani (GA) logo and interiors inspired by Armani/Casa. This is not just a car—it’s art in motion.

A Palette of Timeless Elegance

The exterior stuns with two refined color options: an Armani-signature green and a contemporary ceramic Greige. These shades evoke both timeless elegance and modern sustainability, ensuring the car looks as at home on a city street as it would in an art gallery.

Luxurious Interiors Tailored Like Armani Suits

Step inside, and the 500e continues to amaze. Chevron stitching, three-dimensional patterns, and a laser-cut woodgrain dashboard combine the tactile richness of traditional tailoring with cutting-edge materials. Embroidered details and signature Armani branding elevate every inch of the cabin to a level of exclusivity rarely seen in automotive design.

Tech-Savvy Luxury

Modern sophistication extends beyond aesthetics. The car features wireless charging, LED lighting, and seamless smartphone connectivity via CarPlay and Android Auto. Its JBL audio system, enhanced by Andrea Bocelli’s Virtual Venues, offers a unique auditory experience, turning every drive into a private concert.

Electrifying Performance Meets Practicality

Beneath its elegant design lies a 42-kWh battery and a 117-horsepower electric motor, propelling the 500e from 0-30 mph in under three seconds. With a range of up to 149 miles and fast-charging capabilities—adding 31 miles in just five minutes—this electric marvel is perfect for urban commutes.

Safety Meets Style

The 500e doesn’t just look good—it’s engineered for peace of mind. Advanced safety systems include Level 2 assisted driving, adaptive cruise control, lane-keeping assistance, and comprehensive monitoring technologies. This makes it one of the safest electric vehicles on the road.

“Don’t Drive It, Wear It”: A Bold Marketing Vision

In a groundbreaking campaign, the streets of Milan transform into a fashion runway for the 500e Giorgio Armani. With the tagline, “Don’t drive it, wear it,” this car transcends transportation—it’s a wearable symbol of style, luxury, and innovation.