The New Lamborghini Urus S Strikes The Perfect Balance Between Elegance & Versatility

  • 3rd Oct 2022
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The New Lamborghini Urus S Strikes The Perfect Balance Between Elegance & Versatility

Sant'Agata Bolognese 29 September 2022 – Automobili Lamborghini recently unveiled the Urus S, the successor to the original Urus, which established a new niche for luxury Super SUVs.

The Urus S combines increased power with luxurious flexibility and presence to reassert its status as the ultimate lifestyle Lamborghini Super SUV, alongside the new Urus Performante[2] for those seeking extreme sports performance.

"The Urus has proven its appeal for those seeking the definitive combination of the sportiest SUV and a Lamborghini to drive daily: the Urus S perfectly complements the new Urus Performante for those seeking the purest sublimation of performance, luxury, and versatility," said Stephan Winkelmann, Chairman and Chief Executive Officer of Automobili Lamborghini. This reputation is enhanced by the Urus S.

Lavish and adaptable performance

The twin-turbo V8 engine with 666 CV[3] is identical to that of the Urus S' Performante stablemate, resulting in a weight-to-power ratio increase of 3.3 kg/CV. In 3.5 seconds, the Urus S can accelerate from 0 to 100 km/h, and in 12.5 seconds, it can reach 200 km/h. The Urus S, with a peak speed of 305 km/h, can stop from 100 km/h to zero in only 33.7 metres. Its twin-turbo engine produces a maximum torque of 850 Nm between 2,300 and 6,000 revolutions per minute. A retuned exhaust system serves as a reminder that the Super SUV is an authentic Lamborghini, with a more unique sound at ignition and a sharper note in each driving mode.

The Urus' chassis with adjustable air suspension provides exceptional sports driving experience yet smooth handling on road surfaces in STRADA, SPORT, CORSA, and EGO drive modes, with immediately accessible torque response and body balance for its off-road drive modes TERRA, NEVE, and SABBIA. With the same engine calibration as the Urus Performante, the Urus S offers excellent responsiveness and performance when required, as well as a comfortable driving experience on a daily basis thanks to the Urus's finely-tuned chassis settings. Due to its remarkable driving flexibility on any road and in all weather, the Urus S is the ultimate Super SUV for a luxurious lifestyle.

Design presence and poise

The Urus S has unique and refined stylistic enhancements that reinforce its sporty but sumptuous lifestyle attitude, recognising the Super SUV's presence in any setting. Significantly more colour, trim, wheel, style package, and one-of-a-kind detail options allow for customization across the board, from understated elegance to extreme sportiness.

A redesigned front bumper has more streamlined lines and a standard skidplate made of stainless steel that is coated matte black to match the front grille's black lines. Five extra stylistic configuration options for the Urus S combine body colour, glossy black, and glossy and matte carbon fibre components, enabling the creation of combinations that are distinctively unique. A new lightweight hood covered with carbon fibre includes matte black air vents with multiple finishes in gloss black, body colour, glossy or matte carbon fibre, or matte carbon fibre for the vents. A carbon fibre roof gives the new Urus S a sporty appearance.

The revised rear bumper provides the Urus S a sleeker and more streamlined appearance. A bottom part with a matte black finish has a new twin-pipe exhaust design in brushed steel, with optional matte or glossy black or Ad Personam chrome. In addition to the standard 21-inch wheel, there are also 22-inch Nath wheels with titanium matt and diamond polish finishes and 23-inch Taigete wheels with bronze and diamond polish options.

The inside of the Urus S has an entirely revised colour and trim scheme. Both the new Bi-color Sportivo and Bi-color Sophisticated variants include the new Urus Performante stitching pattern. The Bi-color Sportivo boasts a more subdued and stylish use of the complementing hue; the Sophisticated black leather trim offers new contrast colour options, including sophisticated new Blu Leandro and Verde Aura in addition to tan, cream, and brown. The new colour and trim options showcase the high-performance characteristics of the Urus S while providing a discrete and timeless elegance, enabling owners to personalise their Urus S to suit their lifestyle.

Connectivity in the Urus S includes integrated navigation, security features, and a variety of in-car control options. Smartphone connectivity allows operation of services such as Remote Park through the Lamborghini Unica App, and wristwatch controls now feature a virtual car key function.

EU price begins at 195,538, without VAT.

The Lamborghini Super SUV defines lifestyle performance, luxury, and versatility.

The new Urus S is now equipped with 666 horsepower, matching the output of the new Urus Performante.

4,0 litre V8 twin-turbo engine producing 850 Nm of torque

Enhanced 0-100 km/h acceleration of 3.5 seconds and 305 km/h top speed.

Six driving modes in addition to the EGO mode provide the most adaptive, comfortable, and dynamic Super SUV experience on any terrain.

Specific design modifications were made to the Urus S to provide a sophisticated, high-performance lifestyle car. The Super SUV is the most successful car in Lamborghini's history.

Urus S and Urus Performante represent the new two-model range for the Lamborghini Super SUV.


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Suhas

Suhas Kataria is an ardent utopian, luxury real estate marketer & consultant, techpreneur (with a focus on proptech), SEO copywriter & trainer, lyricist, musician, rapper, runner & an eternal learner. As the Founder and CEO of Realspace, Suhas has 20 plus years of hands-on work experien... read more


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