The Whistling Whales' at Phoenix Palladium, Mumbai - Inspiring a New Generation of Marine Stewards with PETA India

Mumbai, 12th August: Phoenix Palladium, renowned for its sophistication and cultural relevance, transcends the typical shopping experience by becoming a cultural hub where art and luxury converge. Housing over 300 luxury and premium brands, this iconic mall offers an unmatched blend of shopping, dining, and entertainment. Each season, visitors eagerly anticipate the unveiling of artistic installations that elevate the mall's enchanting atmosphere.

This monsoon season, Phoenix Palladium introduces "The Whistling Whales," an artistic collaboration with PETA India, designed to raise awareness about marine conservation. These life-sized whale sculptures, crafted with meticulous detail, pay homage to the ocean's gentle giants, capturing their beauty, playfulness, and vulnerability. The installation serves as a powerful reminder of the importance of protecting marine life and our oceans.

The Vital Role of Whales in Marine Conservation

Whales play an essential role in combating climate change, with each great whale capable of sequestering 30 tonnes of CO2—far more than trees. Their contributions extend to the ocean's ecosystem through carbon storage and the fertilization of phytoplankton, which significantly impacts atmospheric oxygen levels. However, the global whale population has drastically declined from historical numbers of 4-5 million to about 1.3 million today, underscoring the urgent need for their protection.

Education and Entertainment Combine at the Launch Event

The launch event at Phoenix Palladium was a blend of education and entertainment. PETA India hosted an interactive talk on marine conservation and the issue of bycatch—where whales and other marine animals are accidentally caught in fishing nets. Attendees, including families and children, were educated about the threats facing whales and the importance of preserving our oceans. Through engaging storytelling, the session aimed to inspire the younger generation to become advocates for environmental conservation.

Meenakshi Narang, Senior Education Coordinator at PETA India, emphasized the impact of bycatch on marine wildlife and the significance of collective action in conservation efforts. She highlighted that through this installation and the collaboration with Phoenix Palladium, they aim to raise awareness and inspire action to protect these invaluable creatures.

A Lasting Message of Conservation

As a token of appreciation, children received souvenirs symbolizing their role in protecting the planet and enjoyed a marine-themed movie. The "Whistling Whales" installation continues to inspire visitors with its powerful message: together, we can create a brighter, more sustainable future. Phoenix Palladium and PETA India invite everyone to join this movement, where art and advocacy come together to safeguard our planet and its precious marine life.

About Phoenix Palladium

Mumbai Phoenix Palladium is Mumbai's ultimate luxury shopping destination, seamlessly blending fashion, dining, and entertainment under one expansive roof. Spanning 8 lakh square feet, the mall hosts over 300 luxury and premium international brands, including iconic names like Burberry, Gucci, Versace, Zegna, Chanel, and Dior. It also houses India's first Jacob & Co store, solidifying its reputation as the city's premier luxury watch destination, with boutiques like Franck Muller, Hublot, and Panerai.

As a culinary haven, Phoenix Palladium features over 50 eateries offering a diverse array of global cuisines, from Foo and Bayroute to PaPaYa and Smoke House Deli, making it Mumbai's definitive food and beverage destination.

Located in the heart of South Mumbai on Senapati Bapat Marg, Phoenix Palladium is easily accessible via the Coastal Road and Navi Mumbai via the Atal Setu, making it the ultimate destination for fashion, food, culture, and entertainment for the entire family.

About PETA India People for the Ethical Treatment of Animals (PETA) India, based in Mumbai, was launched in January 2000. PETA India operates under the principle that animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way. The organization educates policymakers and the public about animal abuse while promoting the understanding that all animals deserve to be treated with respect.