These New-Gen Tech Brands Have Taken The Luxury World By Storm
Neha Menon- 27th Feb 2021
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The concept of digitization across the luxury market has resulted in a ton of high-end brands developing ultra-personalized services leading to a user-friendly and customizable approach.
Technology is the underlying root of these developments which has allowed multiple brands to come on board with the most unique offerings- bringing to customers a range of innovative products around new concepts like Artificial Intelligence (AI) and Augmented Reality (AR).
These new developments have put a core focus on some of the true aspects of luxury which are unique identities and exemplary services.
In terms of the latter, let us have a look at some top tech brands in the business that are doing some incredible work in the luxury space.
KEYYES
It is one of the first digital spaces to combine the availability of high-end products with services. The application is based on Artificial Intelligence and has been brought around by Sarment, which is backed by Paolo Bulgari of the jewelry empire.
Site: www.keyyes.com
HAWK YACHTS
Matthias Bosse, CEO of Hawk Yachts explains how the most gorgeous and remote locations across the world that are only accessible by boat are now within customers reach with their superyachts, that too at a relatively affordable cost.
Site: hawkyachts.com/en
They are well-known for building expensive yachts with limited capabilities and a high cost of maintenance- which is possible why only 2% of high net-worth individuals own their superyachts.
WORLDNET
It is the company that also transports all of Anna Wintour’s garments to whichever fashion capital she may be visiting for her shows. The fashion insiders call this service ‘like couture freight’ and is popularly known for making thee unthinkable happen.
Site: worldnet-intl.co.uk
THE RESTORY
The service is available at Harvey Nichols Knightsbridge on the first floor as part of the multi-million pound refurbishment.
Site: the-restory.com
LUXURY CAVE
The second is a luxury lifestyle magazine based on sustainability and ethical living. The third is a concierge service for restaurants and events while the fourth is a series of events that showcase the absolute best in art. The Design Museum in February will be the very first event to mark this service.
They have a set panel of experts who are responsible for curating only the best experiences for their high net-worth individuals clientele.
Site: luxury-cave.com
WHEELY
Through Wheely, customers can have access to chauffer driven exclusive luxury cars like Mercedez E, V and S- class. The chauffer’s are all professionally trained, dressed in suits and will also hold the doors open for you and help you with your luggage.
Wheely has observed a 100% growth since January and offers the absolute best service. Chauffeurs who want to be part of team Wheely are now required to pass tests in order to be granted a position, ensuring only the best of the best.
Site: wheely.com/en
On the business front, here are some tech companies that are doing an amazing job at representing the future of luxury:
THOMAS CLIPPER
Co-founder Antonio Weiss shares how the concept of a crowdfunded brand holds great potential to democratize a highly democratic industry. The brand is targeting those men who have already seen success in their lives and have got nothing to prove. It promotes a truly luxurious space for relaxation.
Site: thomasclipper.com
DOS&CO
It is a digital platform for large wealth holdings to be consolidated and for effective paperwork to be carried out with convenience and in a conducive environment. This includes administrative work, reporting, large property portfolios, investment portfolios or simply family travel requirements.
Apart from this, the online platform also handles private aircraft movements, vintage car collections, art exhibitions, jewelry collections and much more.
Site: doscandco.com
CAPITALRISE
Co-founder Uma Rajah shares how CapitalRise is a disruptor in its own field in the way that it uses technology to procure quick and cost-effective finances. Investments of as little as $1000 can be made assuring returns of 10 to 18% to large institutions and banks.
Site: Capitalrise.com
In the technological sphere, these are the companies that have made some groundbreaking impact in the world of luxury:
CAPPASITY
It is an Artificial Intelligence based 3-D analytical tool that allows online retailers to understand customer behavior on a deeper level. There is something known as the ‘heat map’ which represents the ‘dwell time’, customer interest and the highest yielding angles for thumbnail positioning of products online to improve the manner in which products are viewed online.
Site: cappasity.com
EUCLID ANALYTICS
Its technology essentially uses Wi-Fi to track the precise movements of customers through their smart phones so that retailers can adjust to their services as per the customers desires.
Ranging from the route you take to the amount of time that you have spent at the store, every movement is tracked, which has resulted in revolutionizing the manner in which luxury stores operate.
Site: euclidtechnology.com
MEMOMI LABS
The main idea was to create a fun experience of customers by taking an everyday object and transforming it into an object of technology which results in increased traction.
The company is currently working with nearly every luxury brand in the world who wants to get their hands on this renewed technology.
Site: memorymirror.com
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