Threedium, a London-based 3D SaaS business, Launches a Virtual Retail Mall in Decentraland

Threedium and Craft Worldwide partnered to provide a variety of fully-branded boutique stores with 3D wearables from worldwide businesses attending Metaverse Fashion Week in Decentraland March 24-27, 2022. The event included scores of businesses, including Web3 digital brands, in addition to worldwide sponsors.

Threedium's portfolio included Paco Rabanne, Dolce & Gabbana, and Casablanca boutiques, as well as web3 brands DeadFellaz and FangGang.

The fashion week included some of the most forward-thinking labels and trends, including Tommy Hilfiger, Paco Rabanne, Dolce & Gabbana, Etro, Casablanca, and Prive Porter, as well as prominent web3 businesses like as DeadFellaz, FangGang, and Mortiverse. The retail mall's visitors were able to digitally experience the fashion show, attend the "Taste of the Future" for unique content and experiences, and engage in physical and digital drop events.

Cathy Hackl, MVFW's first official chair, was in attendance for the mall's inaugural ceremony on March 24, 2022, in avatar form and via live hologram, from which she offered a welcoming address.

"Threedium's pioneering work in e-commerce is genuinely setting the industry standard," Decentraland Foundation head Agustin Ferreira said in a statement.

"To be able to collaborate with visionary Cathy Hackl on a virtual world-first experience is a significant coup for Fashion Week."

Craft and Threedium will also collaborate on the development of a metaverse office that will feature a brand incubation area, as well as the introduction of an augmented reality (AR) apparel line that will allow users to customise their avatars.

About Threedium

Threedium democratises immersive retail experience technologies by making them accessible, inexpensive, and simple to implement. They think that regardless of their degree of technical or creative talent, everyone should be able to create and deliver high-impact mobile experiences. They are technology enthusiasts and achievers who are always pushing the frontiers of innovation in order to make a transformative influence on visual commerce.

About Craft

Craft Worldwide is a market-leading creative production firm with over 1,300 creative makers and problem solvers in 120 countries that specialises in content development and transcreation across all media. Craft's approach to content creation is data-driven and fueled by evolving production technologies. It is guided by a single value: ethically producing and creating attractive, intelligent, and efficient content that generates business outcomes. Craft's work has received several accolades, including Cannes Lions, D&AD, Effie, and Gerety.