Top 7 YouTube Vloggers to Look Out For in The Luxury World

As one of the relatively new forms of blogging, it’s safe to say that vlogging, (video blogging for the uninitiated), has escalated into stunning careers for many. Gone are the days when only text and words could convey a product’s disposition- today, it’s all about interactivity.

That said, social media networks like Instagram and Facebook have been favourite picks when it comes to fashion, travel, or lifestyle vlogging. But YouTube takes the cake for being the OG network; it’s the house where all the hauls were born. Here’s our list of 7 such YouTube vloggers who’ve made it big in the world of luxury:

1. Jerusha Couture

Jerusha is a fashion designer and entrepreneur hailing from Australia. She started her journey out of a boutique in Sydney, which housed her label, Jerusha Couture. Her YouTube channel features some of the best hauls on bags from Louis Vuitton, Chanel, and Hermès among others. Now in the spotlight for over a decade, she has gained acceptance as one of the few original vloggers of the YouTube luxury community. While luxury YouTubing started as a hobby, it gradually turned into a sparkling career idea after her partnership with Style Haul Network. To her, vlogging is a good platform for nurturing connectivity and a sense of community among fashion enthusiasts.

2. Lydia Elise Millen

It was in 2016, when Lydia switched from blogging to YouTube vlogging to document her passion. High fashion, beauty, travel, and lifestyle always stirred her excitement, and she encouraged the idea of building a career on this in her last year of university. Bursting with creativity, she set out to find the right outlet for her passion, and started blogging which later turned into vlogging. With over 855,000 subscribers on YouTube today, she is one of the reigning fashion vloggers on the platform. Her successful collaborations with brands like Yves Saint Laurent, L'Oreal and Jaguar among others are a testament to her love for fashion. She admits that her style is subject to constant change and keeps upgrading herself to move forward!

3. Caitlin Pawlowski

With a background in marketing, Caitlin Pawlowski discovered that pursuing make-up, styling and high fashion allowed her to fuel her passion and achieve her goal of making women feel empowered. She wishes to leave her mark and brighten people's days with her content! A travel enthusiast, Caitlin runs her bank account dry but is confident about her abilities and tries to make her blogging as relatable as possible. Her vlogs seek to give people insight into fashion and comfort, and help them live an alluring lifestyle.  

4. LuxPetite

Jamie, a hard-core fashion enthusiast actively shares her passion from Chicago. She is a merchandising director by the day, with her heart devoted to travel, fitness, and luxury among others. Her portfolio includes E-commerce brands like Ulta Beauty, JCPenney, Real Techniques, and H2O Plus. She describes her style as understated and classic and is often spotted wearing neutrals! Check out her vlog feed for bag reviews, style tips, beauty essentials and more.

5. Karima McKimmie

Karima is a make-up junkie who runs a blog full of makeovers, reviews and collections, running by the name of Shameless Fripperies. Her vlogs cover top tier make-up brands, but she has also dedicated some space to affordable drugstore products, keeping in mind the diversity of her followers. This plant mama hails from Sydney and has filmed with the likes of celebrity make-up artist, Monika Blunder. Through her reviews she has amassed an empire of more than 286,000 subscribers and has definitely carved herself a niche in this industry.

6. The RAEviewer

Rae, Editor in Chief and Producer specialises in content writing, photography and swatching for the Raeviewer. All her blogs are opinion based over her unbiased personal experience. Rae, a former beauty pageant and special occasion freelance makeup artist, launched the RAEview YouTube How-To & Style channel in 2010 fulfilling the demand for luxury and designer cosmetic tutorials and reviews. She provides an in depth review and teachers the views to strike a reasonable balance between splurging and practicality over luxury.

7. Autumn Beckman

Autumn Beckman is a soul for inspiration. A teacher by profession, she holds ample passion for luxury and manages to afford everything by herself through her love, hard work and devotion towards her penchant. Her YouTube channel boasts of reviews of Gucci and Chanel, but it also features hauls on unboxing, comparisons, and gifting ideas. She also talks about the psychology of luxury, latest luxurious trends, luxury on a budget- to give the viewers some of the best insights into the industry.

YouTube has been the quintessential launch-pad when it comes to vlogging, and has proven that a career born from passion can take you a long way.