Usher X Remy Martin 1738: A.I. Powered Limited Edition NFT Bottle

French Company Rémy Martin has collaborated with Grammy-winning musician Usher and artificial intelligence (AI) to promote the flavour of 1738 Accord Royal, which will be sold in a highly rare limited-edition bottle and accompanied by an immersive experience. A multi-sensory, immersive experience will follow Usher's My Way Las Vegas Residency, which will be combined with the release of the groundbreaking new Rémy Martin 1738 Accord Royal bottle. This release is accompanied with the premiere of "A Taste of Passion Experience."

Usher created the limited-edition "Usher x 1738 A.I. Powered" bottle by using his musical terminology to express his olfactory experience with a smooth Cognac including notes of toasted bread, vanilla, and brioche. This was done in order to make the limited-edition "Usher x 1738 A.I. Powered" bottle.

By putting the musician's remarks into artificial intelligence technologies such as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training, a unique image of tasting notes was generated. This procedure transformed the musician's lyrics into art. The classic 1738 Accord Royal bottle has been redesigned in black and bears a commemorative stamp marking the 25th anniversary of Usher's album My Way. This bottle brings Usher's "Taste of Passion" to life with a design that combines music, technology, and art. The bottle also has a commemorative seal marking the 25th anniversary of Usher's album My Way.

This relationship resulted in the production of fifty bottles of a limited edition wine. When they become available, BlockBar.com, the world's first direct-to-consumer NFT marketplace for premium wines and spirits, will be the only place to purchase them. The drop will go live on Friday, July 29, at 10 a.m. Eastern Standard Time, and will be offered on a first-come, first-served basis. Each NFT costs $500 and may be bought using ether (ETH) or a credit card. The first clients to reserve the bottle at 10:00 AM will have ten minutes to make their purchase before the window shuts. BlockBar will hold the NFT until the owner of the real bottle is ready to redeem it, indicating that users will get an NFT indicating ownership of the physical bottle after completing their purchase. To mark the 25th anniversary of the release of My Way, Usher and his team will get the remaining 25 bottles as a gift.

Every non-fungible token (NFT) has a unique identification, and purchasers have the option of keeping the NFT, selling it on BlockBar.com's marketplace, giving it as a gift, or exchanging it for the actual bottle beginning in October 2022.

About Remy Martin

The French firm Rémy Martin is distinguished for the production and sale of its cognac across the world. Having been founded in 1724 and having its headquarters in the town of Cognac, it is one of the cognac houses that has been in continuous operation for the longest period of time. It is one of the four main cognac houses, all of which make the great majority of the cognac that is sold across the globe.