Virtual showroom by Lakme Fashion Week to support the fashion business

Lakme Fashion Week will launch its virtual showroom which is a completely new concept in India. Their humble aim is to support the designers, artisans and the entire Indian fashion business.

There are several digital fashion innovations in their line, ‘virtual showroom is the first one that is unveiled. Virtual showroom is a prodigy of an innovation which aims to boost-up both B2C and B2B sales in this pandemic struck market.

The B2C platform will allow the designers and artisans to showcase their collection directly to the consumers. This will allow them to clear their unsold stock, which a resultant of the lockdown.

The B2B platform will allow the designers to showcase their future collection through virtual reality experience and this will give them the opportunity to obtain orders from multi-designer stores around the world.

This platform will be absolutely free of charge, it is their humble effort to support the designers sales. They plan to leverage technology to connect the buyers and the consumers.

In this platform, the designer will have the opportunity to upload their product catalogue and costing schedule and this will be easily navigable. Buyers will have access to navigate through the designer collections and they can place their order directly with the seller. Buyers can book a private appointment with the designers and artisans during the Lakme Fashion Week. Buyers experience will not be compromised by any means, they want to assure the customers next best experience to the real brick-and-mortar experience.