Zoya Redefines Luxury With It's Minimal and Exquisite Jewellery

Moving away from the idea of show and pomp, Zoya, a Titan company is moving toward elegance and simplicity as they make jewellery pieces which prove to be timeless, delicate, modern, meticulously crafted and intelligently constructed.

Their ambassador, Gauri Khan also made a statement talking about how women nowadays don’t want a necklace that they’ll wear once in a lifetime at their wedding. They want something that they can wear to work, brunch or even with friends. People look for statement pieces and delicate bracelets.

When it comes to events such as weddings, festivals and other occasions to dress up a modern and classic approach is on the rise, which is driven by a sense of personal style. She also feels how fashion and jewellery is an important tool to express one’s personality and unique sense of style.

Like many icons, Gauri Khan also doesn’t dwell on trends and fads. They die out soon and what remains is a classic. Zoya is similar to the celebrity’s personal style. It makes jewellery which is stylish, modern, and the craftsmanship will stand the test of time

Besides this, she also shared a few tips for wearing the right jewelry on your big day. Khan believes that just like clothes for suited body types, jewellery must be chosen to fit one’s face cut and must work in tandem with the outfit of your choice.

Jewellery brands are now looking at growth in the third quarter of the year. With the festive season going on, jewellery becomes a must-buy. Zoya launched their latest collection, ‘Rooted’ last month and also opened their new boutique in Bengaluru. Their latest collection draws on motifs from the world's rainforests as a symbol of strength. The collection is very versatile and has been very well received so far.

There has been a visible change in the buying patterns of customers since the onset of COVID-19. They have adopted appointment selling and home visits which proves to be an efficient way of connecting with customers and incorporating their personal styles.

Zoya provides you with jewellery advisors assess your need and take you on virtual walkthroughs of collections and products based on your criteria to understand your taste and assist you in shortlisting and purchasing the products based according to your requirements.

The brand has also taken the plunge to revive several sectors impacted due to the pandemic and a consequent liquidity crunch. Jewellery vendors, karigars and craftsmen have experienced a downtrend in their businesses along with debts building up with stagnant work opportunities. Zoya’s initiative for karigar rehabilitation and supporting the ecosystem has been a priority that they have supported financially.

Zoya celebrates the modern woman by going for a quest for unveiling personalized luxury fashion and bringing out pieces that convey a statement in style and in spirit. Their new launch ‘Rooted’ embodies that spirit which is a refreshing ornamentation opportunity for vibrant and spirited women from all walks of life.

Their collection, ’Rooted’is a free-spirited and a vibrant collection that draws its inspiration from motifs of the world’s rainforests that have stood the test of time only to merge stronger. It celebrates women who are nurturers, caregivers and ambitious achievers in their own right.