Zoya Unveils A New Address For Eternal Luxury at Jubilee Hills, Hyderabad

Zoya Arrives at Jubilee Hills, Hyderabad

14/04/2023

Zoya, an exquisite diamond boutique owned by the House of Tata, proclaimed the formal inauguration of its flagship boutique in Hyderabad. This opulent locale, nestled within the opulent confines of Jubilee Hills, is a celebration of Zoya's meaningful wearable art.

Each uncommon creation is an impeccably crafted homage to the Zoya woman, a muse whose essence is central to the brand's philosophy.

With an Indian heart and a global outlook, the Zoya boutique in Hyderabad is a dazzling example of the atelier's signature experience of genial luxury, an unforgettable occasion that elevates the way fine jewellery is encountered in India. Sharad R., Titan's Business Head-South, was accompanied at the occasion by Upasana Kamineni Konidela, a third-generation entrepreneur.

The Zoya boutique in Hyderabad is a work of art in its own right, with imposing entrances entering into an exquisite gallery that invites customers on a leisurely exploration of Zoya's diverse creations. Glass showcases float against white walls, encouraging visitors to examine the intricate details of each work of art. A curved white wall adorned with signature inspiration motifs recalls the atelier's opulent collections, while handcrafted paper art enhances the visual narrative. The layers and facets of the Zoya woman inspired the concrete sculptures that reflect Zoya's artisanal spirit.

Each of the five luxuriant and feminine spaces in tranquil tones of jasmine white, blush, and beige reverberates with a potent sense of meaning, inviting guests to venture into the heart of the brand and experience its rich storytelling heritage. Plush materials amplify natural light, unifying the various environments and creating a tranquil atmosphere for guests to seamlessly transition from wearable to expressive collections and experience the potent tales contained therein. Exceptional diamonds and precious stones are fashioned into exquisitely exquisite jewellery.

At the centre of the store's linear floor plan is a bespoke area, an island of creative immersion and self-expression where customers can collaborate with the brand's jewellery designers to create custom pieces that combine art and fine jewellery seamlessly. This area creates a semi-private sanctuary by separating itself from the rest of the boutique with curved partitions, achieving the ideal balance between exclusivity and accessibility.

A stunning private lounge provides the ideal setting for experiencing high-end jewellery, engaging in discussions, and being indulged with gourmet hors d'oeuvres and gourmet filter coffee before deciding to purchase a Zoya. The use of translucent pink draperies creates an intimate environment that encourages customers to indulge in uninterrupted moments of self-indulgence while exploring their passion for fine jewellery.

Upasana stated,

"I appreciate the significance of the stories behind Zoya's exquisitely crafted jewellery, which is attentively designed for the modern woman. "Hyderabad is certain to appreciate this emporium and its many artefacts that bring India's rich tradition of artisanship to life through modern design."

Sharad R. added,

"With its commitment to meaningful art and cordial hospitality, Zoya is establishing new benchmarks for exquisite jewellery experiences in India. Our emporium in Hyderabad embodies the Titan promise to establish a destination for indigenous luxury and a refined brand experience that stands out from the crowd."

About Zoya:

Zoya, the exquisite diamond emporium of the House of Tata, is a prestige brand of fine jewellery renowned for its skilled craftsmanship and distinguished design. Zoya is now in its fourteenth year of business, during which it has created meaningful works of wearable art for the discerning, aesthetically-savvy woman.

The seven Zoya establishments in Bengaluru, Mumbai, Delhi, and Hyderabad, as well as the Zoya galleries in Mumbai, Ahmedabad, Kolkata, Chennai, and Chandigarh, showcase the purest form of luxury. For its exclusive products, Zoya's individualised service is centred on delivering an unrivalled purchasing experience of warm luxury. Zoya's services are now augmented by video-assisted jewellery consultations and residential demonstrations.