Zoya's Tribute to Self-Love - Adorning the Essence of Womanhood
- 7th Mar 2024
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Zoya, from the House of TATA’s “A Love Affair with Yourself”, presents rare symbols of self-love that are a timeless celebration of the Zoya woman. The author of her own fairy-tale and the heroine of her own rhyme, Zoya recognises its muse as a sophisticate, with an eye for the exceptional and a taste for beauty. Her choice of jewellery is not just adornment, it is a precious gift to herself, a reminder to cherish herself in all her myriad moods and hues.
Amanpreet Ahluwalia, Business Head of Zoya, says,
“Zoya has always endorsed the meaningful connection of jewellery with the woman who wears it. Every design narrative unfurls a powerful parable of awakening her elemental feminine and becomes a talisman of self-acceptance and gesture of self-love. With this campaign, Zoya raises an ode to the most enduring love affair of all — the one that a woman shares with herself.”
Crafting Symbols of Inner Strength
Amanpreet Ahluwalia, the visionary at Zoya’s helm, articulates the brand's philosophy of intertwining jewellery with its wearer's essence. Zoya’s designs unfold as narratives of empowerment, awakening the wearer's fundamental femininity, acting as talismans of self-acceptance and expressions of self-love. Through this campaign, Zoya salutes the most profound romance—the one a woman cherishes with herself.
Celebrating the Woman's Voyage
Zoya's campaign is an ode to every woman's personal journey, celebrating her resilience, individuality, and the deep, fulfilling relationship she cultivates with her inner self. In her sanctuary, adorned with grace and tenderness, the Zoya woman reflects her boundless femininity in every piece of the collection, each resonating with her unique story.
Crafted with impeccable skill, each Zoya creation stands as a testament to the brand's commitment to excellence, reflecting the infinite facets of femininity. Zoya’s "A Love Affair with Yourself" is more than a collection; it's a movement, championing the enduring beauty and power of self-love and womanhood.
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