Amazon Fashion is another sector of Amazon, the giant which has spread its wings across the world, in almost all fields. Amazon, the e-commerce business, founded by Jeff Bezos almost 26 years ago, has gained its place beside the best brands in UK, such as Google, Apple and Facebook. Interestingly, Amazon started as an online business for books but gradually expanded its gamut to electronics, games, food essentials, toys, jewellery and almost everything. Today, almost every essential and non-essential item is available on Amazon, either by their in-house brands or by other brands available on the app. Other than providing e-platform to businesses, this U.S. based giant started manufacturing goods themselves. Amazon has several subsidiaries through which it provides a better managed and organized shopping experience to the customer. This Seattle based e-commerce has several parts to it including Amazon Fashion, Amazon Kindle, Music, Business etc. 

Amazon Fashion was launched to boost the Amazon giant in the arena of fashion and design. Amazon has been shelter to many emerging brands and well established ones too, for providing them a platform to access wider range of marketplace online. However, under Amazon Fashion, the company gave birth to several new fashion brands which offers basics, daily wear, party wear, kid’s wear and even baby wipes! Through Amazon Fashion, Jeff Bezos launched several in-house brands of Amazon, Lark&Ro, Cable Stich, Mae, Amazon Essentials and Goodthreads to name a few.  Other than providing new designs and styles to the customer, Amazon Fashion also offers Prime Wardrobe and Personal shopper by Prime Wardrobe. Though these facilities are available to Prime members only. Through Amazon wardrobe, a customer can select clothing or accessories with their choice, with minimum number of products being three and maximum eight. The ordered products would be delivered to the customer and they can try on the ordered things within seven days. They can select the products they like and then pay for those ones only and can return the other ones, without paying any extra charges. Also, there is a wide plethora of products available under this program, for kids, men, women, babies including cool accessories. The major difference between this program and other personalized shopping subscription, is that there is no reliance on any stylist-one can select their clothes according to their own preference and style. This feature increased the ease of shopping for the customers and consequently, the revenue of Amazon shot up impressively. 

Amazon has spread itself all over the world, and is successfully reigning the markets by alluring the customers with steal deals. Amazon has customized its services and rules according to the country they are in, to gain the trust of customers. For instance, before launching itself in India, Amazon had the policy to receive money before delivering the order.  But since Indian population was distrustful of paying online, Amazon introduced 'Cash on Delivery' to make the customer comfortable with shopping online. Such changes have turned out profitable for the company as it today, has control over commendable amount of market in several parts of the world.