DESIGNER:  Priyanka

ABOUT THE BRAND:
AMYRA, the beautiful word meaning 'of or belonging to a princess'. Based in Chennai, AMYRA grew out of an enchantment towards  Indian textiles and an eagerness to convert them into richly designed  fashion accessories. Intricately handcrafted, our range of formal clutch purses, potlis, wallets, slings and tote bags are an attestation to the virtuosity of our local artisans and their passion to bring our design concepts to life- that are an amalgamation of traditional fabric and modern form.

STARTED IN: - 2018

USP:  Potli bags

ONLINE PRESENCE:  AMYRA Official website, Aashni&Co.

OFFLINE PRESENCE: none 

TYPES OF BAGS OFFERED: 
Potlis
Clutches

COST: Rs 2000- Rs 3000

WORKING STYLE: The brand travels to the unique source of the fabrics and embellishments which helps them to  launch new designs almost every other week giving our clients a wide collection to choose from. Customization and Bespoke tailoring helps AMYRA to  achieve this because they make the customer's perspective, interest and need a part of the design process. AMYRA is about making beautiful handmade products that are different from the run of the mill handbags present in the market. Right from design, to final packing,AMYRA boasts having absolute control over every aspect of product development.