DESIGNER NAME: Abu Jani and Sandeep Khosla

ABOUT THE BRAND: With an aim to provide people who desire unreal Abu Sandeep Style, the diffusion line ASAL was launched in March 2016 from the house of Abu Jani Sandeep Khosla. Currently, their stores are situated in Bandra West, Mumbai and Vasant Kunj, New Delhi. The label takes ahead the legacy of its fashion house by meticulously revamping the current design philosophy through timeless yet current fine pieces of clothing with intricate hand machine embroideries and a touch of Indian craftsmanship. The brand through its plethora of edgier bridal outfits offers a delectable new expression while keeping their elemental design sensibilities and aesthetics intact. Eccentric colours along with bold prints and embroideries are key to their collection. ASAL, the fashion label brings into play an extremely playful colour palette ranging from toned down pastel hues to scintillating and metallic tones. The modernity and ethnicity add to these glaring tones. The brand's visionary woman is someone who yearns to dream ensemble. Visit them now to see their exclusive collection!

STARTED IN: March 2016

USP/SPECIALISATION: A blend of Indian textile heritage and craftsmanship along with European silhouettes to create current yet timeless pieces.

ONLINE PRESENCE: Asal-Abu and Sandeep, Carma, Pernia's Pop Up Shop, Aashni and Co

OFFLINE PRESENCE: Vasant Kunj, New Delhi and Bandra(W), Mumbai, Carma, Pernia's Pop Up Shop, Aashni and Co

CLOTHING TYPES OFFERED:  They have a wide range of custom made and ready to purchase outfits for your wedding or any ceremony.
Indo-western
Bridal lehengas
Light lehengas
Anarkalis Suits
Lehenga skirts
Sarees
Kurta Sets
Ready to purchase outfits
Sample pieces to place order

COST OF OUTFITS: INR 25,000-4,00,000

WORKING STYLE: A combination of heritage and European silhouettes , the label is an exclusive diffusion line for women. Blazing colors along with prominent prints and embroideries are present in their design collection. ASAL, the label goes beyond a standard colour palette with the likes of pastel, eccentric tones as well as metallics. All these energetic tones are finished off with innovation and modern aesthetics. The brand has comparatively heavier and ornate outfits when compared to the parent company.