DESIGNER: ASHDEEN Z. LILAOWALA

ABOUT THE BRAND: 
The Ashdeen label was launched in October 2012. It specialises in hand embroidered saris that are inspired by centuries of Oriental and Persian hand embroidery techniques, craft and craftsmanship. Their team of 150 craftspersons flawlessly render the intricacies of these techniques. Their hand embroidered fashion is inspired by the Parsi gala, an amalgamation of Oriental craft and craftsmanship. Their creations have also been featured in various fashion publications and are worn by celebrity actresses and industrialists. Their collections of distinctive and unique hand-embroidered Parsi Gara sarees offer a contemporary take on this tradition, in the form of stories full of culture, heritage and art.

ONLINE PRESENCE: Personal Website

OFFLINE PRESENCE:  D-16, First Floor, Defence Colony, New Delhi, Delhi 110024

CLOTHING TYPES OFFERED: 
Bridal
Lehengas
Kuris
Saris

COST: Rs 10000 - Rs 150000

WORKING STYLE: The brand focuses on hand embroidered designs that are inspired by the Pari Gara. They mix the traditional Parsi Gara aesthetic with contemporary look to create unique and distinctive designs. These intricate designs are made by their team of 150 craftspersons.