This contemporary brand got fame comparatively quickly via online audience's appraisal. Axel Arigato is a Swedish brand which was given birth in 2014 by two men who got curious about the structure of how things are made.  The co-owners Max Svardh and Albin Johansson(CEO) designed the iconic contemporary sneakers in their warehouse, whilst giving them luxurious touch. The brand is operated from the head office in Gothenburg, Sweden. Axel Arigato releases newly designed footwear every week and encourages a healthy workplace with creative heads. This Swedish label has designed several designs from sneakers to slippers, ready-to-wear accessories for men and women. 

The company is well known for their high end quality and yet available with an affordable price tag. Before launching their label, the founders investigated the structure of making things and talked to customers individually to understand their needs and expectations from a label. The motto of this brand is: to embrace the present and look forward to the future. The brand inaugurated with minimalist sneakers which were casual but is now evolving to more styles including chunky retro styled sneakers and the oversized ones. The label started as an online business which involved no retailers in between the customer and the producer, to understand the structure and the workings of retail better. But later the brand got prominence in the market, and the team decided to 'change' their platform to a physical space. Change is the only constant- this is actually the motto of this company. However, the founders claim that the only thing which has not changed in their company is their ‘new product every week' policy as they believe that the customers wants to see more designs all the time and hence releasing designs in months could be set back for them. 

Axel Arigato, currently, offers wide range of products with high end quality including clothing, accessories, footwear for men and women. The brand has huge number of followers on Instagram and is also available in several stores. Their Clean 90 got appreciation from the customers and  is viewed as their signature footwear. This one is unisex and could be paired up with almost every outfit due to its minimalist approach. Further, the softness and the ease of the shoes increases the inclination of customers towards it. 

The brand draws inspiration from art, culture and music, perfectly blends Japanese  and Scandinavian culture in their products. Even the Japanese  word 'Arigato' means 'thank you' in English. Their stores are built with such blends which gives them minimalist and modern look. Japanese books and magazines are essential in their stores, and even other cultural aesthetics are added depending on the location of the store. They keep an eye to capture the culture in their creation. 

The company is, at present, reaching greater heights at a speedy rate, and is planning to spread its domain from sneakers for men, women and kids to other accessories, whilst dropping new designs every week. With the intention to create and capture contemporary landscape in their products, this budding business is setting goals for your wardrobe essentials.