By Far got its existence when three girls wanted a kind of shoes and didn't find it in the market and hence they decided to make it themselves. The philosophy of making something yourself when you don't find it is true for this company. Twin sisters Valentina Bezuhanova and Sabina Gyosheva along with their friend Denitsa Bumbarova, decided to startup a business through which they would create the comfiest shoes for the modern woman. They established the brand in 2016 and have been growing since then, creatively and economically. The trio understood the daily needs of a modern woman who is independent and intelligent, and hence thought to create footwear which would be chic as well as comfortable all day long and is elegant for the night.  They created the ‘By Far' girl modern, humorous and chic who was ready to conquer the world if given the right pair of shoes. However, they also had the eye to make sustainable products and hence used the dead stock leather from premium Italian factories. So their products came out little cheap and sustainable. Along with their revolutionary shoes, the trio spread the domain of By Far by creating other cool accessories for women such as necklaces, earrings and other cool jewellery which the girls across the globe strive to wear. By Far, recently made retro styled sandals for women, and planned to make them stay in fashion industry. The brand stands aside from other contemporary brands due to its unique yet retro-vibe accessories and footwear. The founders stated that they drew most of their inspiration from 80's, 90's and 00's to make their chic accessories. They even dedicated one of their product to the well-known character of the TV show Friends, Rachel Green, whose style was chic, elegant and cool at the same time. This Bulgarian brand started from creating soft and comfortable shoes for women with soft colours like blush, khaki, red, navy (very vintage-ish) and now is spreading its realm to creating more edgy and vibrant fashion but still maintaining the comfy essence of the brand. Currently, the company offers each kind of footwear including block heels, flats, boots, sandals, pumps and many more, and most of them have a retro touch. Other than cool accessories and their signature footwear, the company also launched a line for handbags, which has also become the favourite of the celebrities. The brand has been skyrocketing recently, and has been the favourite of celebrities including Kendal Jenner, Beyoncé and Bella Hadid. The founders had the vision to create shoes that are elegant, easy to wear and yet not overpowering, and evidently  they have been quite successful in making their vision real. Once available only online (Instagram and webpage), now the brand has its stores in several parts of the world and is growing each day. This brand is another example of successful and empowered modern women who wish to live their life with their own rules.