Charles and Keith (styled CHARLES and KEITH) is a Singaporean quick design footwear and extras retailer established in 1996 by Charles Wong and Keith Wong. Situated in Singapore, the brand has a worldwide impression across Asia, Europe, Latin America and Africa. 

Industry: Fashion 

Founded: 1996; 24 years back 

Founders: Charles and Keith Wong 

Headquarters: Singapore 

Region served: Worldwide 

Key people: Charles Wong (Organizer) ,Keith Wong (Author and CEO) ,Fong Shee Beng (Leader Chief) 

Website: charleskeith.com 

In 1990, Charles and his more youthful sibling Keith worked at their folks shoe store in Ang Mo Kio (宏茂桥) to gain proficiency with the ropes of dealing with a shoe business, before opening their first store in 1996 at Amara Shopping Centre. Charles and Keith received another plan of action for their name since they saw that the conventional model of selling shoes bought from discount providers was impractical. To rise out of serious rivalry, the organization began planning their own shoes in 1997 dependent on clients' criticism. This key move permitted the organization to increase more noteworthy brand acknowledgment from their objective demographic. As the business developed the organization cut out the mediator and started working straightforwardly with creation production lines. 

Charles and Keith dispatched Pedro in 2005, which is a line of men's footwear. Their item range was expanded in 2007 to incorporate adornments, for example, belts and shades and better quality items. 

By 2013 Charles and Keith had developed to more than 300 stores around the world, remembering areas for Africa, and in Japan, where they opened a lead store in Harajuku, Tokyo and furthermore different shops in Yokohama and Osaka.All the stores are organization possessed except if neighborhood enactment disallows this, wherein case the stores are gone through a joint-adventure plan. In 2015, the brand extended further into Cambodia, Panama and the Dominican Republic. 

In 2017, Charles and Keith dispatched a Colder time of year 2017 assortment, highlighting a different reach involving moderate, practical, sports-roused and patched up vintage styles, in Qatar. 

In 2004, Charles and Keith turned into the primary organization in Singapore to set up a web based business site with an end goal to extend its business, permitting the organization to offer its items where it didn't have a physical store. In 2016, Charles and Keith declared conclusion of the entirety of its stores in Japan and diverted endeavors to building up its internet business website.