Citizen Femme is a contemporary brand, which is different in its approach to set up their business. The cooperation is led by a woman, Sheena Bhattessa, who created an online platform to provide in-depth information about several places to travel in the world, with tips and offers to get the best hotels and restaurants. All of the recommended places are mostly luxurious and provide finest quality services. The company ensures to suggest exquisite places for women to travel, with the best services, to make their travel soothing and splendid. A diverse group of women, from all over the world, write the best blogs and articles on this online platform. The company is young, launched in 2018, and is a small group of over 30 ladies, who create content related to travel, fitness and beauty for the female travellers across the world. Citizen Femme is exclusively available on online platforms such as their website, citizenfemme.com, and Instagram. The business is very famous on their Instagram page, with more than sixty thousand followers, and still counting. Their Instagram page is rich with high quality pictures of  diverse places, recommendations for luxury hotels, restaurants, and different cultures which are celebrated across the world. 

Through Citizen Femme, the team of the brand creates the hype about several places and allures specially women to travel. They provide eye-catching content, with smart advices for women while they travel. The brand is by women and for women. Their whole business takes place via collaborating with several best hotels, restaurants or other sites, and then writing engaging content about the place, with all its glory and magnificence. They also provide several exciting offers for their audience. Even though the content they provide is exclusively for women, but male audience can also take inspiration and tips to travel the best places across the world. The places they review on their website are diversely ranged, some with very soothing ambiance on the other hand, some with wild bash. The pandemic has definitely tied them to their homes, but the team still updates their website regularly by setting goals for travel list after the pandemic is over. They intend to keep their audience motivated and enthusiastic about traveling, and encourage the audience to set goals to travel to the best places to unwind the stress they encountered during the pandemic. 

Other than guiding people to travel to best places, the brand also gives wellness guides. There are several articles on their website about the essential skincare products one may need whilst on a flight or some DIYs one could whip up for themselves for skincare or haircare. They curate special lists of things an individual may need while traveling to any particular place. However, now for almost a year, they have faced challenge due to the COVID-19 restrictions yet they have worked hard to keep their audience's spirit high even during such gloomy period. They followed the theme 'Dream Now, Travel Later'. The traffic on their website also shot up during this period, because people had free time more than ever now. This female lead company has been growing online ever since their launch, due to their hardwork and perseverance.