Designer: Pranav Guglani and Neha Singh

About the brand: Cord was established with an ideology to discard conventional designs depicting stories of craftmanship, beauty of authenticity and charm of nostalgia. Co-founded by Pranav Guglani and Neha Singh in 2015, Cord creates products to last beyond seasons. Reminiscing memories subtly through tangables is what drives the brand through the process of creation with an equal emphasis on comfort, versatility and functionality.

Started in: 2015

USP/Specialization: Clothing and Accessories of men and women/

Online presence: Cord Studio official website, Ogaan, Nyka fashion

Offline presence:
Commerce House, 21, Saibaba Road, Kala Ghoda, Fort, Mumbai.56, Meherchand Market, Firth Avenue Road, Lodhi Colony, New Delhi.

Clothing types:
Women:
Dresses
Jumpsuits
Tops
Bottoms
Coord sets

Men:
Shirts
Bottom
Co-ords

Accessories:
Wallets
Cases
Belts
Leather goods

Cost: Rs 4000- Rs 13000

Working style: A complete mix of contemporary clothing and handcrafted leather goods designed with a focus on interation with the body and durability offers a lifestyle that does not only look restored but feels relevant.