Ibizan-born life-long friends Jana Haveman and Laura Castro founded the womenswear RTW label, De La Vali in 2017. Upon first meeting, the pair recognized an immediate connection both personally and creatively as they began designing small collections inspired by an awareness and shared appreciation for the bohemian culture and captivating surroundings, they grew up in.

The duo remains as instinctively in tune with their customer as they're with one another as they need to build their business on what some might call less traditional values but more so on pure drive, passion, and utter devotion to 'The Vali' girl.

Their distinctive style and clear understanding of their customer needs has since paved the way from an easy direct-to-consumer boutique label to a way sought-after luxury brand stocked within the likes of Browns, Net-a-Porter, Harvey Nichols, Luisa Via Roma, and lots of more.

Now based in London the brand founders manage a tiny low team and produce the majority of their collections locally. Despite the natural evolution of the business, the essence of the Vali brand DNA remains faithful to its roots. Free-spirited yet confident, ethereal yet directional; offering fun, vibrant, and regarded collections season upon season that ooze femininity together with bright colors, bold prints, and opulent fabrics.