Designer: Aravati R Jain Dhora

About the brand: Born out of  Aavriti R Jain , ‘Dhora' means sand dunes hence, the brand is a combination of Aavriti R Jain's Rajasthani roots and her place of study, Italy. The designs are created using traditional  techniques, the output being  modern and contemporary. The brand has a glocal approach catering to modern-day design and ideas. Dhora has been adorned by various A-list Bollywood celebrities such as Sonam Kapoor Ahuja for movie Veere Di Wedding, Kriti Sanon, Shraddha Kapoor, Anushka Sharma, Alia Bhatt along with Hollywood celebrity, Kim Kardashion for a Vogue Feature. Dhora's jewellery has also been featured in L'officiel India, Harper's Bazaar India, Vogue Italia and Vogue India to name a few.  

Started in: 2014

USP/Specialization:  Jewellery and clothing

Online presence: Dhora official website, Pernia's, Ogaan, Urban Dhani

Offline presence: 9, Yashwant place  Ajmer Road, Jaipur, Rajasthan 302006

Clothing types: for men and women
Dresses 
Scarves
Shorts

Cost: Rs 2000- Rs 5000

Working style: The aesthetic approach of Dhora is an amalgam of minimal, modern and indie.Clothing originates from  handloom textiles with Khadi kurtas in off-white. Jewellery includes  gold chokers and bangles making an everlasting statement. The nature-inspired pieces add luxe to all its elements. Dhora retails a mix of artisan-made and leather goods, including  hip flasks, costume jewellery, bags ,accessories and cotton and linen clothes.