DL1961 is out on a mission; to do things differently.

Ahmed got into denim through her family business, ADM Denim which was founded by her parents in the year of 1990, Mekiha and Faisal Ahmed. In September 2008, Ahmed launched this beautiful brand, founded on a proprietary technology known as XFIT Lycra.

DL1961 is a NY based brand and their main goal is to bring change. They're trying to give us the best quality denim at the same time lessen the harm and pollution caused by the manufactarionation of denim.

But what does DL1961 stand for? Well, DL1961 is a short form of “Denim limited” and I think you've guessed that 1961 stands for the owner's birth year but wait there's more to it. In Chinese numerology 1961 adds up to an extremely lucky and auspicious number.

It's a well known fact that an average pair of denim jeans uses up 1500 gallons (doesn't sound too crazy? Well it means just one pair of jeans requires the same amount of water that one person might drink in over 13-14 years.)  of water but on the other hand a DL1961 jeans uses less than 10 gallons, the difference is huge.

And due to this major step the company has saved over and more than 50 gallons of water and in addition to that it also saved over 73,000 pounds of CO3 which is if you're wondering equivalent to planting around 865 trees. Surely, DL1961 is some next level jeans that you might wanna get your hands on and check it out.

DL1961 only uses botanic fibres, certified and organic cottons and clean dyes. It always promises high and unparalleled comfort and premium quality. It's packing is fully recyclable, compostable and biodegradable as well.Sounds like one of the best brands ever.

Their collection is not only merely limited or meant for women and men. They have a vast collection of denims that includes kids and pets as well.

One of the best qualities is that the DL1961 will never shrink or stretch out after wash, it's designed to hold their fit after several innumerable washes as well. Ain't that fantastic?

Why should one choose DL1961? I hear you. If you want to promise your future generation a better future you might wanna switch up your game and start supporting sustainable fashion or brands, DL1961 helps you reduce your carbon footprints, it is very reasonable and affordable and in this cruel man's world it's female-owned and all size inclusive. Need I say more?

Celebrities all around the world are supporting and they deserve each ounce of this support as well.

Iconic celebrities such as Rihanna, Meghan Markle, Jennifer Lawrence, Reese Witherspoon all of them have been seen wearing DL1961.