DESIGNER NAME: Kriti Tula

ABOUT THE BRAND: With an urge to sustainably shift from fast fashion cycles, Doodlage was launched in 2012 by three partners for creating exclusively high street fashion that is much more than just following the trends. Their intent is to merge innovation along with sustainable techniques to provide an eco-friendly and a contemporary but conscious fashion environment. They deconstruct, recycle and reuse fine quality second hand goods and industrial waste with the right amount of modernity and style thus giving every product its individual identity in terms of the colour, cut and fabric. This practice has also helped in ensuring that no two products end up being the same because even if the patterns could be similar, the raw material is different for each style as the availability differs. The foundation of doodlage is to upcycle existing resources with style and quirk to provide people with a range of similar yet unique design curations without adding to the already overburdened supply chain however without compromising on the quality as well as the fashion quotient and simultaneously act as responsible citizens while build a community of conscious buyers. The brand seeks to reinvent fashion uniquely to not just provide beauty but also add value for the wearer. They play around contemporary styles with a sophisticated mix-match of colours and urban silhouettes. Visit them now to get access to some quirky yet environment friendly fashion! 

STARTED IN: 2012

USP/SPECIALISATION: Using fine quality second hand raw materials, clothing and industrial goods to produce final quality fashion clothing.

ONLINE PRESENCE: Doodlage, Pernia's Pop Up Shop, Aza, Nykaa Fashion

OFFLINE PRESENCE: New Delhi, pernia's Pop Up Shop, Aza

CLOTHING TYPES OFFERED:  They have a wide range of ready to wear chic clothing.
Designer Dresses
Tunics
Jumpsuits
Pants
Tops
Blazers
Shirts
Jackets
Clutches
Wallets

COST OF OUTFITS: INR 1800- 10,000

WORKING STYLE: A combination of quirky, chique and modern silhouettes and aesthetics with utilising sustainable techniques to produce fashionable clothing that does not compromise on quality and also provides value,exclusivity and newness with every piece.