FARFETCH Limited is the leading brand and platform in the field of luxury fashion. The mission of this platform is to be an icon in luxury fashion which connects the creators, curators and consumers FARFETCH is a British-Portuguese online luxury fashion retail platform which makes deals from over 700 boutiques and brands from all over the world. In the year of 2007, the company was founded by the Portuguese entrepreneur José Neves. Its headquarters is situated in London and it has its main branches in Porto, Guimarães, Braga, Lisbon, New York, Los Angeles, Tokyo, Shanghai, Hong Kong, São Paulo and Dubai. Globally, FARFETCH began as an e-commerce marketplace for luxury boutique and today, it is the marketplace that connects customers in over 190 countries with items from more than 50 countries. Approximately, FARFETCH has 1,300 of the world's best brands, boutiques and department stores which deliver a truly unique and luxurious shopping experience to each and every customer. The customers are provided with the access to the most extensive selection of luxury through this single platform.

FARFETCH isn't just limited to the fashion world; its additional businesses include FARFETCH Platform Solutions which provide solutions to enterprise clients regarding e-commerce and technology capabilities and Browns, Stadium Goods as well. FARFETCH also makes investments in innovations like its Store of the Future augmented retail solution. It also concentrates on developing key technologies, business solutions, and services for the luxury fashion industry. FARFETCH believes that the future of luxury fashion retail will be defined by the reinvention of the better consumer experience, through all the mediums, either its online and offline. Here, at FARFETCH, this is called Vision Augmented Retail. This mainly includes the expansion of the business all over the world. The physical stores are great but the technology has evolved and so are the people. This is the reason why FARFETCH is merging the magic of the physical store experience with the advantages of the online and digital experience, underpinned by the use of data.

FARFETCH has introduced its acquisition of London boutique retailer Browns during the period of May 2015. This boutique is run totally independently from FARFETCH by a newly joined CEO Holli Rogers who joined this business in July 2015. Other than this, Farfetch has developed the proprietary business units named FARFETCH Black & White and Store of the Future in 2015. Next thing, In June 2017, it was announced by FARFETCH that JD.com Inc. had bought a stake in FARFETCH worth $397 million. It was the largest investment of Chinese e-commerce Company. After this, in March 2018, The FARFETCH Store of the Future technology was launched in New York. In February 2018, FARFETCH announced an exclusive multi- year global innovation partnership with the brand name CHANEL, through which FARFETCH will work together to create a range of top digital initiatives to make sure of a superior consumer experience.

In the year September 2018, the company went public. FARFETCH exists in the world for the love of fashion it has. It believes in empowering individuality and empowering every person involved with it. The mission is to be the global platform for not only creating new trends in the world of luxury fashion but also connect the creators with the consumers directly.