Jerry Lorenzo was born October 5, 1977 is an American fashion and sneaker designer. He's the founding father of the American luxury streetwear label Fear of God. He's also the son of former MLB player, coach, and manager Jerry Manuel.

Lorenzo created five custom looks for Justin Bieber to wane stage during his Purpose World Tour. He also helped to style the tour merchandise. Celebrities like Kanye West and Kendall Jenner are known fans of the brand. In 2012, Lorenzo founded his signature label. Although he had no fashion training and was unknown within the world of streetwear.

Based in Los Angeles Fear of God is an American luxury menswear company founded in 2013. Conceived by Jerry Lorenzo, the independent line crafts distinct, American-inspired garments for the trendy consumer. Fear of God could be a Los Angeles-based label. The brand was founded in 2012 by designer Jerry Lorenzo. With fans like Justin Bieber, Fear of God could be a popular label, which fuses elements of nineties grunge style with a contemporary hip-hop aesthetic. Offering a fresh spin on the prevalent streetwear trend, Fear of God is understood for its ripped denim, plaid shirts, bomber jackets, and bold items like the kilt.

Fear of God employs some manufacturers in Italy now, to form the tailoring and knitwear that are increasingly a part of the label, but most of its clothing is created, where the corporate works with 13 different factories.

Jerry Lorenzo Manuel took a circuitous route to fashion. Growing up, his dad—with whom he shares a name—was a knowledgeable player, then a manager. although his dad was an expert athlete, Lorenzo didn't age lavishly. When he was completing his MBA at Loyola Marymount, he was working a retail job, within the stock room of a Diesel store. There, Lorenzo developed an uncanny mastery of the brand's various fits—something which surely helped him when he would later develop his denim. That wasn't a catalyst for his shift to fashion, though. 

From there, Lorenzo began performing on a few other pieces—ones that he felt were missing from the menswear industry's collective offering. Lorenzo is careful to not call himself a designer. He's not a classically-trained dressmaker, nor does he come from an industrial design or architecture or perhaps art background, like a number of his contemporaries. He doesn't sketch either. Instead, he fashions himself as a curator and cultural sampler—though a "fixer" can be the most effective catch-all term. Take the elongated T-shirt he made after the short-sleeve hoodie, for instance.

Lorenzo was keen on some designer long T-shirts but found the sleeves too fitted, while Rick Owens' signature T-shirt was too drapey. So, he fixed the silhouette, creating something that wasn't new—but different. In Lorenzo's eyes, it was more masculine and, crucially, had a barely wider neckline, allowing gold jewelry to shine—something gleaned, perhaps, from the athletes and rappers he was hanging around.

The T-shirt became a part of the muse for Fear of God, a reputation born from Lorenzo's religious background and Oswald Chambers' devotional book My Utmost for His Highest. While the name is undeniably Christian, Lorenzo has been clear that Fear of God isn't a Christian band. The inspiration Lorenzo took from Chambers' book came from the outline of a God surrounded by darkness, something that, in Lorenzo's eyes, made God cool. So even that was, to a point, aesthetic.