Fleur du Mal could be a lingerie and ready-to-wear brand that sells at retailers including Shopbop, Barneys, and Net-a-porter. the corporate was founded in 2012 by Jennifer Zuccarini to alter the way women approach undies, by creating lingerie that might be worn daily. In 2017, Fleur de Mal opened a boutique in SOHO. Also, from September 2018 to February 2019, Fleur du mal had another pop-up in California.

Fleur du Mal may be a ready-to-wear and lingerie brand, founded by Jennifer Zuccarini in late 2012. Zuccarini grew up in Toronto, Canada, and later moved to New York, where she has lived for pretty much 14 years. She has stated that her mother inspired her to urge into the style field. She studied Fine Arts in Montreal, after which she completed another degree in Fashion Design at the Fashion Institute of Technology. 

During this point, Zuccarini began performing at the web store Nanette Lepore, where she forecast trends. She met her boyfriend at Nanette Lepore and also the two began to plan a brand new business, Kiki de Montparnasse, which they founded in 2005. After 3 years, Zuccarini moved on to Victoria's Secret in 2008, where she worked as a lingerie designer.

Zuccarini's father, who was an entrepreneur, convinced Zuccarini to form her own business. As she had work experiences at Kiki and Victoria's Secret, Zuccarini chose lingerie fashion.

She created Fleur du Mal, a lingerie brand having her styles meant to be worn every day. Zuccarini took the name from a set of poems by poet, Les Fleurs du mal ("the flowers of evil"). Zuccarini felt that Baudelaire was a decent inspiration for the brand, as he was a "decadent and tormented artist, a real dandy, who spent everything he had on clothing, opium and women". 

The first goal for Zuccarini was to alter people's views towards lingerie, as Zuccarini felt that lingerie played a vital role as part of women's wardrobe and may not be limited to special events like a date. Zuccarini wanted to empower women to grasp they'll be powerful and sexy. Fleur du Mal partnered with Playboy in 2015. the complete collaboration had 17 products including bras and panties sets, bodysuits, robes, and bunny ears, available in various colors, prints, and fabrics with a Playboy touch. Products may be purchased online at diverse retailers like Shop bob, Fleur du Mal, and Net-a-Porter.

In November 2017, the perfume brand Kilian collaborated with Fleur du Mal. The concept of this collaboration was to use microcapsules to bring Kilian's fragrance to underwear items. This collection included a semi-transparent bodysuit, an evening set including a camisole and shorts, a kimono, and accessories sets.