Fashion

Framebridge

Framebridge could be a startup company within the custom framing industry. the corporate allows customers to upload photography or mail-in art to be framed.

Fashion
Framebridge


Framebridge could be a startup company within the custom framing industry. the corporate allows customers to upload photography or mail-in art to be framed. SusanTynan founded the corporate in 2014. Framebridge has received $37 million in working capital financing funding. In 2017, the corporate announced a partnership with Target. In November of 2017, Nate Berkus joined Framebridge as Creative Advisor.

The launch of two new retail stores within the DC area, one in downtown and one in Bethesda was announced by Framebridge in March 2019. In May 2019, Framebridge was acquired by Graham Holdings. Framing art may be a drag. Your options are very limited: Either attend a store to possess it custom-framed-a time-consumption. Expensive process-or buy an inexpensive frame and have it off yourself.

Three years ago, Susan Tynan launched a direct-to-consumer e-commerce business that attempts to use technology to disrupt the $4 billion framing business. The concept is simple: you choose a frame on the brand's website, send your art, then have it framed and delivered to your house within three days.

The concept has been successful, and now the brand is announcing a partnership with Target. Customers searching for frames on Target's site will have the choice of visiting a "Framebridge For Target" microsite, where they will pick from a range of frames specifically designed for Target customers. "Target cares about charging fair prices, so it was important validation to us that it didn't ask that we lower our prices for this collaboration," Tynan tells Fast Company.

Other brands have also been needing to partner with Framebridge further. CB2, Crate & Barrel's modern brand, now contains a selection of art on its website that customers can custom frame using Framebridge frames. Penguin also collaborated with Framebridge to border limited-edition prints from well-known children's books. "We want to remain focused on what we do best, which is framing people's precious artwork that's often tied to special memories," Tynan says. "But collaborating with other companies that produce or curate art allows us to urge before of even more people."

  • Details:
  • Category: Fashion
  • Company: Framebridge
  • Established: 2014
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