DESIGNER NAME: Anita Lal

ABOUT THE BRAND: 
Amongst India's leading design houses, Good Earth boasts as the flagbearer of 'Make in India' since its inception in 1996 in Mumbai. Through their aim to sustain traditions, the planet and livelihoods of the gifted Indian artisans they have set the bar for homegrown luxury retail outlets in the country. They provide a sustainable yet stylish luxury that is pure, handcrafted, natural and original. What makes them unique is that each of their design curations has a story that leads to a journey. These stories are deeply rooted in myths of Asia's rich cultures that laid along the Silk Route. Every product draws inspiration from beautiful tales of history, craft and culture from the Shambala Kingdom in East Asia to Samargand in the West. The brand believes that it is their responsibility to preserve our rich tradition and pass this legacy to the future generation through sustainability, creativity, art, design and innovation. Through their collections, they have been saving indigenous crafts like Ajrakha and Chikankari from getting devalued and making them perceived as a luxury for they sustain a livelihood for a million men and women across the country. They stay connected to their stories, beliefs and splendour through their design developments as well as packaging choices. All of their stores have a tale to narrate and are a reflection of the local architecture, lifestyle and regional culture. Visit them now for a luxurious trip way back to our hidden gems of history, tradition, culture and craft!

STARTED IN: 1996

USP/SPECIALISATION: Uplifting indigenous craftsmanship sustainably and reviving long lost Indian culture and tradition that benefit the environment as well as the society through luxury retail.

ONLINE PRESENCE: Good Earth, Amazon, LBB

OFFLINE PRESENCE: Mumbai(Flagship), Delhi(Flagship), Bangalore, Chennai, Jodhpur, Jaipur, Turkey, The Past Perfect Collection

CLOTHING TYPES OFFERED:  They have a wide range of products from home decor to clothing apparel
Kurtas
Kaftans
Jackets
Overlays
Tunics
Lehengas and Skirts
Candles
Soft Furnishings
Curtains
Cushions
Fragrances
Lanterns
Bathroom Accessories
Towels
Soaps 
Skin Care
Dining
Scarves
Stoles
Potlis
Bags

COST OF OUTFITS: INR 1,000-60,000

WORKING STYLE: The brand celebrates the rich culture and heritage of the country and its surrounding areas across the continent through unique designs that narrate stories and tales from nature, romance and wanderlust. They bring the essence of past belonging to the east and the west to present through the form. Through their enchanting history, they aim to represent mythical and cultural references through their thematic annual design collections.