DESIGNER: Shivani Gandhi

ABOUT THE BRAND: Ito was born in 2019 by Shivani Gandhi. Ito is a clothing brand that aims at linking sustainable practices with traditional weaving and dyeing techniques, to make everyday essentials that prioritise comfort over style and timeless over trendy with a certain sophisticated beauty. It believes in a minimalist approach towards designing thoughtful silhouettes that not only keep the wearer at ease with everyday movement but also uplift their personality.

ONLINE PRESENCE:  itoindia.in

OFFLINE PRESENCE: Teatro Dhora, monsoon store, hunar Lucknow

CLOTHING TYPES OFFERED: 
Dresses
Jackets
Shirts
Bottoms
Tops

COST: Rs 3000 - Rs 6000

WORKING STYLE:  Ito is a conscious clothing brand that aims at linking sustainable practices with traditional weaving and dyeing techniques so as to make everyday essentials that prioritise comfort over style and timeless over trendy with a certain sophisticated beauty. The collective skills of artisans and weavers from across the country combined with those of the karigars working out of the studio, together create meticulously crafted garments that become wardrobe favourites.