DESIGNER NAME: Monica Shah and Karishma Swali

ABOUT THE BRAND: Started as an experiential luxury bridal couture, Jade, primarily based out of Mumbai,  was launched by Monica and Karishma in the year 2008. This designer label is for the bride who is a connoisseur in her own capacity and seeks to curate not just an enchanting ensemble but a beautiful and memorable experience along the journey. The brand offers absolute personalisation to every Heirloom Bride with the immensely talented designers themselves involved to gently guide at every step of the couture whilst taking inspirations from her desires, nostalgia, whimsy or even redefine a precious family heirloom. Every statement piece is a process of co-creation through consultations. They use techniques dating back to older times that defy typical bridal expectations sophisticatedly in terms of intricacy and delicacy however sticking strong to their traditional roots. Personalisation with a heightened luxury experience coupled with the workmanship, handcraft along with having her desires translated is what the Jade bride represents. Along with the belief to sustain and grow traditional Indian arts and crafts, the fashion label is responsible for empowering the artisanal community and women from the lower strata of the society to determine their own destiny. Monika and Karishma define the Jade bride as someone who is non-conformist, experimental, unique, eclectic and doesn't refrain from breaking the conventional norms for any event. Visit them now for some magnificent and rich in heritage and culture ensembles! 

STARTED IN: 2008

USP/SPECIALISATION: Offering the Heirloom Bride a personalised luxury experience and co-creation through a series of consultations and guidance at every step of assembling a completely customised and unique ensemble

ONLINE PRESENCE: Jade, Carma, Pernia's Pop Up Shop

OFFLINE PRESENCE: Mumbai, Carma, Pernia's Pop Up Shop

CLOTHING TYPES OFFERED:  They have a wide range of custom made and ready to purchase outfits for your wedding or any ceremony.
Lehengas
Sarees
Suits
Dresses
Wedding Gowns
Footwear
Bags

COST OF OUTFITS: INR 20,000-6,00,000

WORKING STYLE: Jade gives personalised attention to each and every bride and understands her desires and spirits in order to come with the most unique handcrafted piece for her special day. They involve the bride at every step of design curation to offer her an experience that becomes a timeless memory for ages. Every outfit is a blend of the brand's signature aesthetics deep-rooted in tradition and culture as well as the bride's own style which makes every piece exclusively handcrafted luxury. This unique process allows the brand to incorporate contemporary and traditional aesthetics along with off-beat palettes to create opulent couture.