Name of designer: Karishma Mehra

About the brand: Although JOOLRY was inaugurated  in November 2006 at Atria Mall, Worli, Mumbai. However, Karishma had  discovered the magic of sterling ions ago, when she was 22. The JOOLRY store at Atria Mall has been personally architected by the designer herself inspired by the fine blend of Victorian grandeur and modern lines. One witnesses in the crafty shelves, the master pieces that would easily triumph the real jewellery market in terms of style, warmth and grace.. The  brand has  participated in exhibitions in London, San Francisco and Dubai, thus gaining substantial visibility and veneration on the global stage. JOOLRY has since grown for 11 Years with clients like Tina Ambani, Neetu Singh, and Mandira bedi to name just a few.

STARTED IN: 2006

USP: Indian ethinic jewellery

TYPES OFFERED: 
Bangles
Bracelets
Chokers
Necklace
Earrings
Hand-Gears
Head- Gears
Rings
Evil eye

ONLINE PRESENCE: Joolry official website, Amazon, Nykaa fashion

OFFLINE PRESENCE: Atria The Millennium Mall, Dr Annie Besant Rd, Worli, Mumbai, Maharashtra 400018

COST : Rs 3,000 - Rs 1,00,000

WORKING STYLE: The JOOLRY collection comprises sterling silver embellished with colored stones,  studded with Cubic Zirconia and semi – precious stones. Karishma is particular about immaculate finishing and every piece of jewelry is finished with rhodium and anti-tarnish plating.