NISM is a fashion brand based in Los Angeles, the hub of fashion designers. LA is known for being a base for several fashion labels yet NISM stands apart from all of them due to its unprecedented manner of workings. The brand is a young player in the field of fashion yet it provides new designers creative space to launch their own collections. The founders of this budding fashion label are Anmol Narula and Jake Vernon Peak, former being the CEO and latter the Creative Director. The company claims itself to be 'a movement away from corporations and towards artistry'. 

NISM is company which functions different from other labels; multiple designers are picked and are given space and sources to design products. The smaller designers in the market are picked by the brand to support their art and creativity. The brand envisages to create fashion for a post-fashion world, where the market is not cluttered with similar, low quality products. Each of their products are of high quality and are made from scratch under their brand designers. The founders of the brand intended to create a brand through which they could support minor designers, who have talent but not enough resources to make a larger scale production. NISM is an environment-friendly brand and releases limited collections but still makes sure to create unique products. Further, unlike other fashion giants, NISM does not pressurize the designers to create n-numbers of collections. They respect the artist and gives them complete artistic autonomy and sources( from physical fabric to construction of the piece) to design their collections.

Since NISM is still a young brand, the company does not have a store yet but it has a well-functioning website and other social media handles. Peak is veteran with ten years of experience in the fashion industry. He is a graduate from NYC's Fashion Institute of Technology. He even worked with several top fashion brands including Michael Kors. His designs are amalgamation of vintage silhouettes with modern vibes. The designer claims that his designs are his spiritual visions, which he materializes in his artworks. The first limited-label released by Jake Peak for NISM, Sins of War, is homage to personal struggles, fears and raw emotions of the creative director. Sins of War, is described by the designer as being a challenge to the societal norms, and to accept yourself unapologetically with pride and sophistication.

NISM fashion is available at a reasonable price as compared to other established brands. The CEO of the enterprise wishes to make the label as a go to place to discover new designers. They are even planning to host an open call for the designers to apply for collaborating with NISM. The company, however, majorly supports colored designers to support their art, culture and creativity. NISM is one of the emerging enterprises, where culture and art is preserved by providing opportunities to the black designers, who are generally sidelined in the mainstream fashion. The label openly smashes racial discrimination, which is practiced in the fashion industry, by several giants of the industry. Such ethics of the brand definitely makes it a preference for the customers.