DESIGNER: Aarti Chhabra and Akanksha Chhabra

ABOUT THE BRAND:
Influenced by the prominent legacy and heritage of India, Pastels and Pop introduced a freshening frame of mind about the authentic Indian handicraft through a range of beautifully crafted juttis nurtured using royal embroidery of gold and silver threads, which have redefined the industry standards for grace and elegance. Their handcrafted products include Punjabi Juttis, Mojaris, Khussas, whose history falls back to 400 years ago and Indo-western clothing as well.

Keeping the classic traditionalism of the ethnic fashion wear intact, Pastels and Pop have exquisitely harmonized the forgotten craftsmanship with the modern fashion needs of unusual patterns and dazzling colours, to present a brand that is in itself a style statement. 

The label by The Chhabra sisters has made it to the wardrobes of many leading ladies of Bollywood like Anushka Sharma, Sonam Kapoor, Karisma Kapoor, Sara Ali Khan, Kriti Sanon, Sonakshi Sinha, Malaika Arora, Taapsee, Diya Mirza, and Parineeti Chopra. The brand has also been featured in some of the leading fashion publications such as Grazia, Femina, Vogue, Hello,  and India Today, rendering it one of the most adored jutti labels internationally as well. 

STARTED IN: 2015

USP: Authentic Indian handicraft showcasing diversity of beautifully crafted juttis

ONLINE PRESENCE: Pastels and Pop Official Website, nykaa fashion, aashniandco.com

OFFLINE PRESENCE: 1st Floor, above Silver Bijoux store, #211 5th Main, Post Office Rd, Vijaynagar, RPC Layout, Bangalore - 560040

FASHION STYLES OFFERED: 
Women's Juttis
Men's Juttis
Wedding Boxes
Potli Bags

COST: Rs.4,290 - Rs.299

WORKING STYLE: Pastels and Pop believe that what one wears is best made by hand. From choosing even the smallest sequins and matching the perfect fabrics, to crafting the products and applying finishing touches, the label engages deeply with every process of making the products directly from scratch. Their team consists of highly skilled artisans who have expertise in making the handcrafts , making sure that every pair is made by incorporating age-old techniques with modern aesthetics.