THE BEGINNING 
1874 In the Swiss Jura mountains at over 1000 meters altitude, sits the tiny village of Los Angeles Côte-aux-Fées. this can be where Georges-Édouard Piaget ignited the spirit of our Maison. 

THE PIAGET DYNASTY
Georges-Édouard Piaget felt a passion for watchmaking from a young age, in 1874 at only 19 he founded his first workshop on the family farm. Here, he dedicated himself to making high precision movements and components. Even in these youth, his motto "always do better than necessary" is what pushed him to possess a self-surpassing attitude that might still motivate Piaget today. From La Côte-aux-Fées to the planet, from the farm to the Atelier, what drives Piaget remains the identical, a dedication to excellence. 

THE REVOLUTION OF ULTRA-THIN
The obsession with the ultra-thin started with Valentin Piaget, who pursued this sleek technicality to cement it as a signature of the brand. In 1957, the mechanical hand-wound 9P caliber is what brought Piaget to center stage for ultra-thin movements, causing a splash at the Basel Fair. In 1960, the journey continued with the ingenious micro-rotor concept that enabled Piaget to make the thinnest automatic movement within the world, 12P caliber This established Piaget because the reference for elegance in men's ultra-thin watches. 

HIGH JEWELLERY DEDICATION
In 1959, the primary "Salon Piaget" was launched in Geneva. it had been created to be a welcoming place where Piaget could share our creativity and savoir-faire, by showing the primary of Piaget's luxury jewelry creations alongside refined timepieces. Geneva also became home to Piaget's ateliers that specialized in goldsmithing and gem-setting, meaning the Maison could master every aspect of the assembly of our fine pieces. THE AUDACITY of favor Another motto that has defined the history of Piaget was coined by Valentin Piaget when he asked Maison's designers to "do what has never been done before." 

This instruction is what caused a sensation in 1963 when the primary watches with ornamental stones set into the dial were released. This was explored further with the era-defining and vibrantly colorful "21st Century Collection". It was these glamorous and daring designs that attracted the eye of a number of the brightest shining stars of the time like Jackie Kennedy, actress, and Sophia Loren. This display of artistry is additionally what laid the foundations for nice friendships with artists, beginning with Salvador Dalí in 1967. 

INTRODUCING PIAGET SOCIETY 
Piaget became synonymous with elegance, luxury, and "beautiful people" under the 4th generation of the family with Yves Piaget. Piaget's events became the place to be. The relaxed elegance of the time was crafted in gold in 1979 with the Piaget Polo watch, becoming the logo of an era of luxury and tying the brand to Polo, the game of kings. 

AN ERA OF VIBRANCE 
At the top of the 20th century, Possession was the gathering that allowed Piaget's spirit of freedom to flourish, with playful pieces that expressed the entire mastery of savoir-faire developed by the Maison. From luxury watches to fascinating high jewelry creations, it marked the long run of Piaget and brought within the new century. It also marked the birth of Altiplano, an ultra-thin watch from the gathering which was renamed after the South American plateau. In 2001 Piaget also opened a replacement Atelier in Plan-les-Oates, sowing the seeds for the exciting way forward for Piaget.