Prévu is a contemporary menswear design house situated in the heart of East London initiated in the year 2015. It is designed by Jake Hall. This design studio specializes in modern designer clothing, that too created by Jake Hall. Jake Hall is the creative head of the fashion studio that is responsible for setting the latest fashion trends in the market. The collections by Prévu studio includes the attires like twinsets, tracksuits, jackets, coats, T-shirts, hoodies, polos, trousers and shorts. Brand includes not only these attires but also accessories including hats and fragrances. The attires by Prévu studio are available online also.  This brand originated and is made entirely in London. This project was a small opportunity for Prévu to give its valuable contribution to more sustainable fashion by recycling old fabrics into a new and latest, stylish, sophisticated new selection. The year 2020 has been a crucial year for all the sectors in business. But this year has enabled Prévu to reflect and think about the process which includes the activities from garment production to the way Prévu present themselves on social media. Lockdown period was definitely a tough period for the fashion industry as many people took their respective time to adjust with the environment. But, Prévu studio has been strong throughout the time. Most of the business decisions over the course of the pandemic, Prévu have further developed the creativity and designs to make new styles. To create the new fashion trends, most of the time the references help a lot. Every fashion brand works for motivation. Many times, the brand is inspired from a particular culture or lifestyle. Sometimes, people love it, sometimes they criticize it. So, revisiting favorites can help a lot to set trends into an all-star collaboration of fabrics.

Conscious efforts help Prévu to improve sustainably and it has been its theme throughout the business, with changes being made not only in production. By the end of the year, the brand is planning to relocate the warehouse to the first 0 carbon emission fulfillment centre in the UK, which will save about 93.37 tones of co2 each year onwards. More specifically, this whole thing means that storage, maintenance, treatment and packaging of all the products made by the brand will be done at 0 carbon emissions, and in addition to UK production, this also means no flights and no shipping containers as well.  

A very well known social media star Jake Hall launched this contemporary menswear brand Prévu in the year 2016 from his garage. In just a couple of years, the brand was stocked by some of luxury retail's biggest names which include Browns East, Choice, Flannels and Selfridges. This tells the success story of the brand studio itself. Not only this, but also, Bella Hadid, Romeo Beckham and the England football team are the big names among the famous faces spotted in the label known as Prévu studio in the whole wide world. Hall used his follower power on social media and existing contacts. He almost has 345,000 Instagram followers and also appeared on reality television show The Only Way Is Essex from the year 2014 to the year 2016. This helped him to create a buzz around the brand.