Proenza Schouler is based in New York city. It is a womenswear and accessories brand which was founded in the year 2002 by designers named Jack McCollough and Lazaro Hernandez. Parsons School of Design is responsible for creating this duo as they met here while studying. And eventually they end up collaborating on their senior thesis. This became their first ever collection as Proenza Schouler. This collection was named after the designers' mothers' maiden names and the collection was bought in its entirety by Barneys New York. Proenza Schouler is a brand that defines creativeness in a unique way and it presents its collection in order to make it trendy and fused with time. The brand is defined by its fusion of craftsmanship and attention to each and every fine detail with a sense of refined ease. The Inspiration for the collection drawn from contemporary art as well as the youth culture. The combined emphasis on tailoring and the use of custom developed fabrics makes it more interesting. Inspiration keeps this brand going and motivates it to create more and more trendy attires and contribute to the fashion industry.

Proenza Schouler has played an important role in reinvigorating American fashion industry as well as bringing whole new looks to the market. This brand Proenza Schouler is awarded with the inaugural CFDA Vogue Fashion Fund award in the year 2004. This is known as one of the top most brands in New York City. This emerging brand was established as a leading talent in the fashion industry and made its name popular by working hard. Talking about the awards that this fashion brand has got includes five CFDA awards that contains 2003 Swarovski award for Ready-to-Wear, the 2009 Accessory Designer of the Year award, as well as the Womenswear Designer of the Year award in the year 2007, 2011, and 2013.

Proenza Schouler launched its first handbag collection in the year 2008, which includes the PS1 which was a classic satchel that embodies a sense of wearable luxury. This has become the brand's signature. This brand works with its craftsmen to make trendy products which will be loved by people. The choices are available in millions when a person goes to shop a single product. That's why the brand believes to be the best so that it will be the first choice for their customers. In the year 2012, Proenza Schouler signed a license agreement with Onward Luxury Group S.p.A. in order to produce and distribute the brand's latest footwear collections. Proenza Schouler and L'Oréal signed a licensing agreement in June 2015 to step into fragrance business, paving the way to the future in luxury fine fragrances. Later, in the year 2017, the brand's secondary line, Proenza Schouler White Label was launched which was a great success.

To grow in the fashion industry more, Proenza Schouler has a flagship boutique located at 121 Greene Street in New York city itself and is sold in over 350 doors across the world. This list includes Bergdorf Goodman, Saks Fifth Avenue, Nordstrom, Harrods, Galeries Lafayette, Lane Crawford, and Shinsegae. The brand makes its business available online through its retail partners and independent ecommerce channels, which includes Farfetch, Net-A-Porter, Matches Fashion, and Moda Operandi.