Qasimi is a London based fashion brand which works by focusing on crafting understated and refined garments from a perspective which reflects its multicultural origins. The collection from Qasimi is always inspired by some tradition or culture and as it's connected to its heritage, it's special and loved by people since many years. This brand comes with a Middle Eastern heritage and was founded in the year 2015 by Khalid al-Qasimi. The brand's narrative centers on the concept of an urban nomad whose endeavors take one on various journeys across the Arab world which defines a culture dialogue and exchange, seeking to unite and combine rather than divide through the powerful medium and source of clothes. 

Qasimi was built upon four pillars and that are architecture, color, military and messaging. The brand always tries to bring the best in the market in order to become one of the top names in people's choice. 

The pillar Architecture informs the approach to design and create the most unique styles for all the group of people. The designers study the body structure, fabric and cuts. They design outfits by thinking of the body as a landscape or a site, and garments as the structures that they need to build and clothe. It also underpins the philosophy behind the brand and the label which goes like "clothes are to be lived in". We live in those clothes, so they should be as comfortable as home. As relaxing as the place where we live. 

Qasimi's colors are inspired by nature's beauty. They are inherently influenced by the Middle Eastern hues of where desert meets sea creating a mesmerized color combination that human eyes can ever see. They are subdued and exotic and they can be interpreted as uplifting, comfy and breezy with an earthy weight to them.

The military influence stems from the creator's and designer's memories. This was the time where the designers were growing up during the Gulf War although removed from any direct conflict, the repercussions of warfare were never far from home.

The final pillar is messaging that has been at the core of Qasimi since its initiation as a means for the designer to express his views, ideas and concepts about culture allowing him to weave politics and poetry into the collections introduced by the brand. This makes the collection more exclusive and inspires designer to deftly and delicately explore the subjects ranging from the strained relationship between the Middle East and the West, to his own life experiences.

Sadly, in July 2019, Khalid Al Qasimi passed away. He was a strong visual communicator who had many dreams about the fashion industry and was working to move people, to get them thinking and questioning the world which surrounds them. He always inspired people through the collection he launched under the name Qasimi. He raised awareness through his support of the #blacklivesmatter movement via his AW17 collection, and through his passive objections to the wars in Syria and Afghanistan and those affected by them. The Qasimi always remain in its costumer's heart as the most culturally rich collection ever.