DESIGNER NAME: Mandeep Negi

ABOUT THE BRAND: Shades of India is an internationally acclaimed textile company led by the design director Mandeep Negi and David Housego. The brand is known for merging contemporary design with the craftsmanship of traditional craft. Shades of India is a Lifestyle brand that comprises Apparel, Textile bags and Jewelry and Soft home furnishings. Under the head designer, the brand launches a new collection each year and every collection has a unique story associated with it. The brand is internationally known for uniqueness and inventiveness of its designs and has been awarded at major international trade shows including the best product awards at shows in Paris and New York. Design Director, Mandeep Nagi has thrice won the Elle Decor Design Award in India for fabric.
STARTED IN: 1994

USP/SPECIALISATION:  The uniqueness of its style lies in the finishing of textures, the coordination and differentiating of hues, and contemporary designs.

ONLINE PRESENCE: Good Earth, Ogaan, Jaypore, Options

OFFLINE PRESENCE: Meharchand Market, New Delhi ( Flagship Store), Gurgaon, Ahmedabad, Mumbai, Goa, Bangalore, Chennai, Hyderabad 

Retail Partners
Ahmedabad - Options
New Delhi - Good Earth, Ogaan
Mumbai - Good Earth, Transforme ( Home furnishings)
Bangalore - Raintree ( Home furnishings) 

CLOTHING TYPES OFFERED: Wide variety of RTW designs 
Apparel
Kurta
Dupatta
Tunics
Pants
Jackets 
Sarees
Blouses
Accessories
Bags
Jewelry
Scarfs
Home Decor
Pillow covers
Bedsheets
Tableware sets

COST OF OUTFITS: The costs of the different product categories ranges from INR 1,500 to 30,000.

WORKING STYLE:  Shades of India prefers natural fibres for their collections. It sources the fabrics from various regions in India to make every piece look authentic for its domestic and international clientele. The brand believes in the concept of conscious living, the clothes are not made for a specific body type, they can be worn by anyone and everyone.