Online merchants have a wealth of concerns to juggle beyond revenue and customer acquisition when trying to settle on an eCommerce platform. the foremost common eCommerce problems that require to be planned for and addressed include customer retention and engagement, omnichannel integration, conversion optimization, SEO, growth and scalability, security, fees, and more.

With over 120 eCommerce platforms to decide on from, it's tasking finding just the proper solution to suit your business model and goals. For companies on the expansion fast-track and sizable enterprises who have to migrate to a more scalable solution, this text will show you why Shopify Plus should be the new home for your online brand.

In 2012, Shopify had approximately 42,000 merchants using its platform. By 2016, the number of merchants increased to 377,500 across 175 countries.Today, there are over half 1,000,000 merchants worldwide using Shopify and Shopify Plus combined. By the tip of 2016, 1 in 3 American consumers had purchased products from a Shopify-powered store. Shopify has grown to match the requirements of merchants, with over 1,900 employees in six different offices, with remote employees working around the globe. There are lots of reasons quite 3,600 businesses have switched to Shopify Plus (beyond the 126% average growth year over year).

The Shopify Plus platform is meant specifically for larger enterprises, so they've made sure the platform has unlimited scalability to match the requirements of growing eCommerce brands-like Nestle, Bombas, and MVMT. The fully hosted SaaS platform guarantees 99.99% uptime, with servers capable of handling up to four million hits per second, and thousands of orders per minute, without impacting site performance.

Shopify Plus customers also get unlimited bandwidth and up to 200TB of storage capacity. regardless of how you're scaling up, there's lots of room to grow with Shopify Plus. Shopify has introduced what it calls "Sections." this straightforward drag-and-drop editor makes it even easier to customize the design and feel of your online store. For deeper customization and style control, you'll be able to get into the code of your storefront. Shopify uses its templating language called Liquid. It's never necessary to find out any code to launch and manage your online store. Shopify is there to assist, together with its partner network, including many vetted developers and designers.

Despite all the added functionality with Shopify Plus, the platform remains incredibly easy to use-one of the keys draws for online merchants. With everything you would like to manage, it helps to possess an internet store that doesn't create barriers or friction to processing orders and keeping your store running. The most important features, like orders, products, customer records, reports, apps, and more, are easily found on the dashboard. Adding products, managing settings, and handling orders can all be through with just some clicks.

Product and store updates can sometimes be a headache for eCommerce brands, especially when you're trying to prep for a product launch. a large launch can involve a variety of changes, and one missed step can create a headache on launch day. Shopify Plus merchants have access to the Launchpad tool to alleviate a number of that pain. Whether for flash sales or product launches, you'll use the Launchpad tool to schedule bulk changes to coincide with the start and end of events in your online store.

A few items you'll schedule include:

1. Visibility of product pricing, inventory, and products per selling channel

2. Changes at the theme-level for altering the visibility of event-specific content

3. Lock down your store for a preset length of your time to assist build anticipation

4. Captcha integration for product launches to forestall automated bot purchasing

A tool like Launchpad greatly reduces manual tasks and also the chances of human error. With some 68% of carts abandoned under normal circumstances, you wish to try and do all you'll to avoid hiccups that would cost you revenue around events.

For brands with returning customers, Shopify Pay is a horny feature to streamline the shopping and checkout experience. Customers can save their Mastercard, shipping, and other billing information to form checkout far easier the subsequent time through. By dropping the number of required fields from around sixteen right down to just two, you'll be able to significantly reduce the friction that comes with checkout.

Reduce friction, and you improve conversions-an especially smart move for streamlining the mobile shopping experience. Shopify also helps reduce friction and improve conversions by giving your customers more ways to pay.

You can also offer customers countless other payment options to create it easier for them to test out, including:

1. PayPal

2. Amazon Payments

3. Apple Pay Google Pay

4. Cryptocurrency

On the executive side, Shopify Plus includes a built-in payment gateway with no transaction fees and no additional fees. you furthermore may have over 70 other payment gateways to settle on from.

Conclusion
All the above Shopify Plus features aside, Plus merchants get all the advantages of a hosted platform because of the SaaS approach to eCommerce. Self-hosted platforms like Magento require occasional software upgrades and security patches but, with a hosted solution like Shopify Plus, there are never any upgrades or patches to stress about. There are no bandwidth issues or transaction caps. Shopify has taken all the simplest it's to supply to make sure a scalable platform designed to provide larger eCommerce merchants and enterprise brands all the space (and resources) they have to grow.