DESIGNER NAME: Shriya Bhupal

ABOUT THE BRAND: The label Shriya Som is a design house based in Hyderabad established in the year 2015 by a visionary and talented designer Shriya Bhupal. Her designs are known for crafting modern silhouettes with contemporary touch. The label is engaged in designing, manufacturing and distributing luxury ready to wear and occasion wear with its specialisation in evening wear. The brand's appeal turns out to be graceful, yet exuberant. Shirya Som's collection offers striking ensembles instilled with elegance and urbanity. In an attempt to stay ahead in this ever-changing fashion industry, the designer often incorporates her own style into these new treads. The label offers a variety of designs and styles which are feminine, embellished and graceful and are suitable for every occasion. She has styled celebrities like Taapsee Pannu, Sara Ali Khan, Rakul Preet Singh and the very talented badminton player PV Sindhu.   

STARTED IN: 2015

USP/SPECIALISATION:  The label is known for integrating hues of pastel in Ethinc and western outfits. Often incorporates ruffles, pleats, embellished threadwork and fringes in her collection to give it her signature luxurious finish.   

ONLINE PRESENCE: Ogaan, Aashni & Co., AZA Fashions

OFFLINE PRESENCE: 
Hyderabad- Shriya Som Studio ( Flagship), Anahita
Mumbai - AZA (Altamount), Ensemble (Lionsgate), Jhelum (Santacruz) 
New Delhi- AZA (Mehrauli), Ensemble (Emporio) 

CLOTHING TYPES OFFERED:  
Womens wear
Bridal Lehengas 
Anarkalis
Tunics
Jumpsuits
Western Tops
Gowns
Jackets and coats 
Bottoms 

COST OF OUTFITS: INR 5,499 - INR 6,50,001( Approximately)

WORKING STYLE: They make new age silhouettes incorporating fine artistry and a lot of lacework, ruffles and fringes that gives every garment an offbeat look. Often takes inspiration from street styles to find out ways in which it can be incorporated with high-end fashion. The brand tends to operate in a more sustainable approach and thus is moving towards eco-friendly options for their collection.