DESIGNER NAME: Mahima Gujral

ABOUT THE BRAND: Sue Mue is an iconic women's wear brand that offers designs which have a perfect blend of traditional Indian and contemporary western sensibilities in bridal, pret and couture. Established in 1968 by Narendra Mohan, this label has four generations of Mohan family, it was initially a bespoke women's wear store called Priyadarshani. It was her fabric selection, flair for colours and understanding of different body types that made the brand well accepted among the fashion conscious women of not only Delhi but also in other parts of the country and internationally. Soon, they established the retail brand seeing the market demand. Sue Mue uses premium quality fabrics and constantly innovates its designs keeping in mind the changing market trends. The brand launched its couture line in 2015. This bespoke bridal and trousseau line is a collection that creates a perfect balance of exquisite embroideries with luxe fabrics. 

STARTED IN: 1968

USP/SPECIALISATION:  The brand has always been intrigued by hand spun and often incorporate it in their collection. Experiments with different hues and silhouettes in their collection. Exquisite Indian handwork, delicate embroidery, flower motifs and vibrant pieces are their signature style.  

ONLINE PRESENCE: Ogaan, AZA Fashions, Aashni and Co, Suemue.in

OFFLINE PRESENCE: 
SUE MUE Flagship Store, New Delhi

CLOTHING TYPES OFFERED:  
Womens wear
Kurtas
Sarees
Lehengas
Anarkali
Shararas
Suits

COST OF OUTFITS: INR 8,000 - INR 3.5 Lacs (Approximately)

WORKING STYLE: SUE MUE's collection takes inspiration from different mediums and always has a story to tell. The most recent one being Sally-O which has been inspired by the confidence and glamour of 1950's hollywood, featuring fusion ensembles and Indo-western separates using a pastel colour palette for this collection. Every design is flattering, elegant and feminine. They are renowned for their delicate embroideries, floral motifs, resham work and sequins that give an ode to the cultural heritage.