DESIGNER NAME: Sukriti Grover and Aakriti Grover

ABOUT THE BRAND: Diverse in their designing styles and broad-based in their taste, the label is an endeavour undertaken by the duo Sukriti Grover and Aakriti Grover. Based in Mumbai, the label is considered as an epitome of contemporary Indian wear- fresh and cheerful while still deep rooted in traditional designs. Staying true to the essence of the brand, they include modern cut, sequin work and sparkly designs.The duo is often seen experimenting with color palettes and voluminous structures. Their collection is considered as one of the most sought after designs in the recent era for celebrity styling. A lot of celebrities including Vidya Balan, Sara Ali Khan, Bipasha Basu, Kareena Kapoor, Dia Mirza, Kriti Sanon to name a few have flaunted the Sukriti and Aakriti designer outfits. 

STARTED IN: 2014

USP/SPECIALISATION:  Breezy Bohemia has been the signature theme for their label. Often they take inspiration from the world traveler look. Palazzos and Kurtas with gota work, Flowy and drapey lehengas add a right element of chicness to their boho style. Their style is exclusive yet practical and are often considered comfortable and stylish. Organic cotton is prominently used in their collection. Though the duo takes inspiration from the world wander style, the hues they incorporate in their designs are mostly shades of peaches, ivory and blue.    

ONLINE PRESENCE: Ogaan, AZA Fashions, Aashni and Co, Pernia Pop Up Shop

OFFLINE PRESENCE: 
Sukriti and Aakriti Flagship Store, Juhu, Mumbai

CLOTHING TYPES OFFERED:  
Womens wear
Sarees
Lehengas
Anarkali
Shararas
Suits
Patyala
Pant set
Skirt set
Mens wear
Kurta sets

COST OF OUTFITS: INR 21,000 - INR 2 Lacs (Approximately)

WORKING STYLE: The Label curates garments which are perfect for occasional events like mehendi, sangeet and wedding ceremonies. The brand offers the best designs to the people who adore pastel shades and unique bohemian cuts. Additionally, the conventional lehengas and kurta sets are comfortable, easy and elegant.