DESIGNER NAME: Yogesh Chaudhary

ABOUT THE BRAND: Launched in 2011, the label Surendri is the namesake of the designer's mother, which is synonymous with the most beautiful thing/object/person in the world. The label curates garments for the contemporary woman with a highly styled taste for fashion and unique designs. The brand reflects a woman's desire for the raw expression of sensuality. Surendri offers a wide range of merchandise that serves a lot of women irrespective of their shapes and sizes. The strength of the brand lies in creating silhouettes with bold prints, embellishments, use of fabrics like Silk, Shantoon Chanderi, and a liberal use of conventional craft in contemporary styles that stands out and create a statement. The brand strives to serve the spectrum of body-types and contemporary lifestyle choices. Yogesh Chaudhary aims at taking the Indian craft and fashion to the international level.         

STARTED IN: 2011

USP/SPECIALISATION: The brand's specialization lies in its melange of draping and patterns to enhance the modern looks and styles forecasted for the current season.   

ONLINE PRESENCE: Aza Fashions, Pernia Pop Up Shop, Surendri.com, Carma

OFFLINE PRESENCE: 
Flagship store: New Delhi

CLOTHING TYPES OFFERED:  
Womenswear
Anarkalis
Skirts
Crop-tops
Dresses
Sharara Sets
Pants
Sarees
Maxis
Tunics
Jackets
Jumpsuits
Blouses
Evening wear

COST OF OUTFITS: INR 5,000 - INR 1 Lac (Approximately)

WORKING STYLE:  Creates exquisite luxury bespoke garments that are inspired by an amalgamation of patterns and drapings in order to create ethnic garments with a contemporary twist.