The centuries-old Brand by the founder Daniel Swarovski has mastery in crystal cutting that defines the company. The enduring passion of the brand for innovation and modern sensibilities have made the luxury brand the world's premier jewelry and accessory brand. Inspired by the decades of acclaim the creative collaboration led to the opening of its first boutique in 1981 with this the world's fascination for the new brand of jewelry and crystal figurine began. In the 20 th, Century Sworvski unleashed new opportunities for designers of haute couture. The "Aurora Borealis effect" developed with Christian Dior had given new creative possibilities in the fashion world and sparkling finish to the crystals. The Brand for over 35 years has captivated the world with its unique pieces and signature designs. In 2008, magical crystal forest interior design was implemented in the stores welcoming the consumers in the whimsical world of Crystals. Swarovski is proud to commit to the conscious luxury of ensuring and driving positive change in the Industry, collaboratively working with others and those using Swarovski crystals to act more sustainably. The family carries the ongoing tradition of delivering exemplary style and designs to the women.

STARTED IN: 1981

USP/SPECIALISATION: Swarovski specializes in contemporary handmade pieces using fine craftsmanship adding color and vibrancy to pieces using Swarovski crystals.

ONLINE PRESENCE: Swarovski, Swarovski group

OFFLINE PRESENCE: 2800 stores among 170 countries 

JEWELLERY TYPE OFFERED:
Necklace 
Earrings
Bracelets
Pendants
Brooch
Rings
Cufflinks
Charms
Sets
Pens
Sunglasses
Phone cases
Watches 
Decorations

COST OF JEWELLERY: The brand provides the highest quality pieces at varied prices. Price ranges between Rs 5000 - Rs 60,000

WORKING STYLE:  Swarovski's creative process is highly prolific with a keen focus on-trend creations, extraordinary designs, and a strong branding with every piece conveying it's own personal story and embodies a century-long celebration of fine craftsmanship, perpetual evolution of material and stone settings making Swarovski the leader of crystal cut curations. The brand incorporates new cuts, shapes are innovated every day in the Wattern Headquarters, with the brand not only focusing on refining the crystals but also exploring methods to curate extraordinary pieces. Pave, beading, bezel prong are some of the techniques mastered by the creators to further sparker and magnetize the crystals. The crystals come to life by proprietary techniques like pointage to ultra-precise quality of the work hand-done. Strong attention is given to details ensuring every piece is curated with the highest quality. The creative process is infused with expertise taking care of sketching to the final assembly.