Fashion
SWGT
The brand's ethos revolves around infusing textiles with abstract art. The brand imbibes a unique set of techniques in its design sensibilities.
Fashion
SWGT
DESIGNER NAME: Shweta Gupta
ABOUT THE BRAND: The brand's ethos revolves around infusing textiles with abstract art. The brand imbibes a unique set of techniques in its design sensibilities. SWGT is about interaction of self with surroundings that strikes a balance between the landscape of inspiration and creativity. Traveling has been an inspiration from the brand's collection. SWGT serves real and modern women with different shapes and sizes, who are bold, without any insecurities and with diversified preferences. The brand is holistically sustainable and uses innovative techniques and patterns in their collection to elevate the rich and conventional handwoven textiles. SWGT has collaborated with women who excel in the craft and technique of crochet. The brand won the collaborative program by coca cola's smartwear and also bagged the title of Lakme Fashion Week's Gen Next designers. Exploration of different textiles and pattern manipulation is the essence of the brand. The brand's motto is to strike a balance between inspiration and planes of creativity
STARTED IN: 2016
USP/SPECIALISATION: SWGT curates beautiful and elegant silhouettes for the real women, who are bold, unique, and without any insecurities. The brand creates top-notch trousers, relaxed blazers using minimal textures, pleating and tucking
ONLINE PRESENCE: Ogaan, Pernia Pop Up Show, Aza, Aashni and Co.
OFFLINE PRESENCE:
Ogaan, New Delhi
Clove, Mumbai
Elan, Ahmedabad
Collage, Bangalore
CLOTHING TYPES OFFERED:
Womens wear
Capes
Dresses
Jackets
Shirts
Skirts
Tops
Trousers
Tunics
Stoles
COST OF OUTFITS: INR 7,000 - INR 40,000 (Approximately)
WORKING STYLE: The brand aesthetic is an amalgamation of indegineous techniques and ric fabrics into contemporary silhouettes.
- Details:
- Category: Fashion
- Company: SWGT
- Established: 2016
- Location: Delhi India