DESIGNER NAME: Pallavi Dhyani

ABOUT THE BRAND:  Launched in 2014, the brand's philosophy is all about designing keepsakes for men and women that are timeless and meant to last seasons, outlive trends, and complement an individual's own self and personality. The brand takes inspiration from geometric patterns that one finds in nature. Free fit jumpsuits, oversized dresses, and blazers reflect the minimal persona of the brand that rebels against the opulent couture with slouchy shapes and geometrical patterns. The brand's style is unique among all the ‘normcore'. Comfortable fabrics, fits, asymmetrical silhouettes, clever cutes defines the basis of the brand. The brand appreciates imperfections in people and tries to reflect the same through their hemlines, silhouettes, and their branding. The designs have been adorned by various celebrities including Anushka Sharma, Neha Dhupia, Hasleen Kaur to name a few.    

STARTED IN: 2014

USP/SPECIALISATION:  Asymmetric hems, silhouettes, oversized blazers, and dresses that are functional, timeless, minimal, and classic are the core of the brand. The brand uses rustic hues, earthy tones, monochromes to reflect its brand image. 

ONLINE PRESENCE: The Secret Label, wearethree.com   

OFFLINE PRESENCE: 
Flagship store- New Delhi

CLOTHING TYPES OFFERED:  
Womenswear
Tops
Long Shirts
Tunics
Dresses
Bottoms
Overlays
Co-ord Sets
Menswear
Shirts
Jackets
Bottoms 
Co-ord Sets

COST OF OUTFITS: INR 5,200 - INR 25,000 (Approximately)

WORKING STYLE:  Creating functional, minimal, and timeless pieces perfect for workday or weekend