Tibi is an American fashion company based in New York City. Tibi's design studio, showroom, and flagship store is located in Soho, New York. It was founded by Amy Smilovic in 1997.

Tibi began with a small collection of contemporary dresses. It now produces 11 womenswear collections per year and a full line of women's shoes. Tibi is showcased in the tents of the Lincoln Center each season during New York Fashion Week.

Tibi-brand clothing is sold in many stores worldwide, including Bergdorf Goodman, Saks Fifth Avenue, Neiman Marcus, Bloomingdales, Harvey Nichols, Harrods, and Selfridges. The first Tibi retail store opened in September 2006 in New York. Tibi opened an outlet store in Saint Simons Island, Georgia in 2015.Individuality as an ethos became a running theme for a woman destined to become an entrepreneur, but raised in a family of artists, in a small town off the coast of Georgia. Experienced in American domestic business discipline from an early career in marketing and advertising, Amy began sourcing materials from Italy and France while living in Hong Kong. A wealth of experience has blossomed into 20 years of creating garments that take a keen departure from time honoured tradition, and speak for those who aspire to be themselves.

To this day, Tibi retains its individuality by remaining an independently owned brand maintained by a collaborative team of creatives across all disciplines.

"I believe women should dress in a way that is effortless but polished. I love seeing someone's personality come to life through their wardrobe choices. Contradictions in those choices are especially interesting: youthful and sophisticated, masculine and feminine, bold and muted." - Amy Smilovic, Founder & Creative Director

Amy Smilovic opened her Tibi show with Chromatics' "Tick of the Clock" (you'll remember it from the film Drive) layered with dialogue from Walk the Line, the 2005 Johnny Cash biopic starring Joaquin Phoenix. The lines she pulled came from a scene where producer Sam Phillips is telling Cash he needs to "sing something different, something real…something that saves people." Don't just play the same song everyone's used to hearing. It mirrors Smilovic's approach to clothes: She tends to reject by-the-book retail rules in favour  of instinctual design, often citing the women in her office as inspiration. Lately, they've been searching for ways to balance bold, risk-taking fashion with serious ease and wearability—the ultimate sweet spot. "We're always talking about how to make stuff that isn't average, but isn't so crazy that we don't feel like ourselves anymore," Smilovic explained. So much of fashion is either painfully contrived or painfully basic, but what's drawing women (and now men) to Tibi is that tricky balance. "If there isn't something a little strange, our customer doesn't want it," said Smilovic.

Spring 2020 was partly about kind-of-strange styling: curved-shoulder blazers with slick nylon cargo pants; pinstriped suits with acid-wash T-shirts; satin trench coats with safari shorts. Broken apart, the individual pieces were still strong, but the question Smilovic is asked most on Instagram is "How should I wear this?" Even if you aren't investing in the full runway look, she's hoping it's a template for how to style, say, a vinyl trouser or sack skirt with the rest of your wardrobe. (The opening blazer, for instance, is a no-brainer with jeans.)

The bigger news here was in Smilovic's silhouettes. Many of the hard, boxy lines of past collections were softened, like the round shoulders of those blazers and the curved legs of many trousers. They weren't quite joggers, but they weren't harem pants, either; these had more structure and volume. The deep indigo tie-dyed pair will be hard to keep in stock. They're a welcome departure from the high-rise stovepipes and extreme flares of the past few years, and we've already seen similar versions on other New York runways. It's too soon to call it the pant shape of the season, but check back in a few weeks.